Dr. Hafizah Omar Zaki is an accomplished academic with a diverse educational background. She earned her Ph.D. in Marketing and Advertising from the University of Malaya in 2021, showcasing her dedication to understanding consumer behavior and communication strategies. Prior to this, she completed her Master’s degree in Human Resource Management from UKM in 2013, demonstrating her interest in organizational behavior and human capital development. Dr. Hafizah began her academic journey by obtaining a Bachelor’s degree in Management with Multimedia from MMU in 2010, highlighting her early passion for integrating technology with management principles. Driven by a desire for continuous learning and academic excellence, Dr. Hafizah has established herself as a respected figure in her field, contributing valuable insights and research findings to the academic community.
Research Projects:
Dr. Hafizah Omar Zaki is actively engaged in a variety of research projects, demonstrating her commitment to advancing knowledge in business and technology. As the project leader, she is leading a study titled “The Impact of Coloured Social Media Advertising on Gen Alpha’s Intention to Purchase,” focusing on consumer behavior among the younger generation. Additionally, she is collaborating as a co-researcher on several projects, including “Enhancing Taxpayers` Engagement in Malaysia through Blockchain Technology,” which aims to improve government-citizen interactions, and “PembanAwards:gunan Modul Bahasa Arab Pemasaran (m-TaswiQ) Bagi Memperkasakan Kebolehpasaran Produk Usahawan Perusahaan Kecil Sederhana (PKS) di Peringkat Global,” focusing on empowering small and medium-sized enterprises (SMEs) through Arabic marketing modules. Furthermore, Dr. Hafizah is involved in projects such as “Pembangunan dan keberkesanan kit ekonomi kitaran bagi pelajar PVMA,” which focuses on economic cycle kit development for PVMA students, and “An analytical framework of dual network embeddedness and resource acquisition of immigrant entrepreneurship,” aiming to understand immigrant entrepreneurship dynamics. She is also contributing to research on tourism with “Exploring the Impact of Virtual Experience on Tourists` Affective State and Visit Intentions” and studying philanthropy with “Digital Platform for Cash Waqf Collection: Understanding Young Donors’ Participation in Malaysia.”