Research assistant & Doctoral Student, Université de Fribourg, Switzerland
Ms. Sanja Stuhldreier, a PhD candidate in Marketing at Université de Fribourg, Switzerland, stands out for her innovative research in customer-oriented marketing and corporate communication on social networks. Her academic journey includes a Master’s in Marketing and Sales from Université de Haute-Alsace and Hochschule Niederrhein, and a Bachelor’s in International Business Studies from Universität Paderborn, complemented by international research experience at Harvard University. Since October 2020, she has served as a full-time faculty member at Université de Fribourg, where she teaches “Data Analysis with SPSS,” supervises student theses, and delivers presentations at international conferences. Her diverse professional background spans marketing project management, visual merchandising, and content creation. Ms. Stuhldreier is also multilingual, fluent in German, English, and French, and holds additional qualifications in psychology and university teaching. Her blend of academic prowess, practical experience, and commitment to education positions her as a formidable candidate for the Best Researcher Award.
ORCID Profile
Education
Ms. Sanja Stuhldreier’s educational background is distinguished by a strong focus on marketing and communication. She is currently pursuing a PhD in Marketing at Université de Fribourg, Switzerland, where her research centers on customer-oriented marketing and corporate communication on social networks. Her academic journey includes a Master’s degree in Marketing and Sales from Université de Haute-Alsace and Hochschule Niederrhein, which provided her with a solid foundation in marketing strategies and sales techniques. She also holds a Bachelor’s degree in International Business Studies from Universität Paderborn, equipping her with a broad understanding of global business practices. Additionally, Ms. Stuhldreier has participated in an international research project at Harvard University, further enriching her academic experience. Her diverse educational background is complemented by a Certificate in “Psychology: Social Processes and Work Environment” from FernUniversität Hagen and a Diploma of Advanced Studies in “University Teaching and Instructional Technologies,” enhancing her expertise in both psychological dynamics and innovative teaching methodologies.
Professional Experience
Publications Top Notes
- Unlocking (re)purchase potential through corporate responsiveness on social networks: The role of perceived customer orientation
- Authors: Sanja Maria Stuhldreier
- Year: 2024
- How does the corporate response rate to random consumer comments affect (re)purchase intentions of social network users? The role of perceived customer orientation
- Authors: Sanja Maria Stuhldreier
- Year: 2024
- Social media marketing communication: Do purchase intentions depend on corporate response strategies? The role of perceived response appropriateness
- Authors: Sanja Maria Stuhldreier
- Year: 2024
- Effects of corporate response patterns on social networks on brand attitudes and purchase intentions of observing consumers
- Authors: Sanja Maria Stuhldreier
- Year: 2023
- Effects of complaint management strategies on social networks on observers’ emotional attachment and brand commitment
- Authors: Sanja Maria Stuhldreier
- Year: 2022