Prof. Sami Alsmadi | Consumer Behavior | Best Researcher Award

Prof. Sami Ahmed Al-Smadi holds a distinguished educational background in business administration and marketing. He earned his Ph.D. in Marketing from Heriot-Watt University in Edinburgh, UK, in 1992, with a dissertation titled “The Marketing of Urban Bus Services in a Developing Country: The case of Greater Amman,” emphasizing services marketing. Prior to his Ph.D., Prof. Al-Smadi completed an MBA at Strathclyde University in Glasgow, UK, in 1988, focusing on conflict management, and obtained his Bachelor’s degree in Business Administration from Yarmouk University in Jordan in 1985. These academic accomplishments have provided Prof. Al-Smadi with a strong foundation in marketing theory and practice, enabling him to excel in his role as a professor and researcher. His educational background underscores his expertise and contributions to the field of marketing, particularly in areas related to services marketing, consumer behavior, and marketing strategy.

Professional Experience

Prof. Sami Ahmed Al-Smadi possesses a wealth of professional experience in academia, research, and administrative leadership. Since 2016, he has served as a Professor of Marketing at Yarmouk University in Jordan, where he teaches undergraduate and postgraduate courses covering diverse marketing topics such as sustainable marketing, consumer behavior, and marketing communications. Prior to this role, Prof. Al-Smadi held the position of Professor of Marketing at King Abdulaziz University in Saudi Arabia from 2011 to 2016, contributing to both teaching and research endeavors. His career highlights also include administrative roles as the Acting Dean and Vice Dean of the Faculty of Economics & Administration at Yarmouk University during 2010-2011. Throughout the late 1990s and 2000s, Prof. Al-Smadi held various academic and leadership positions, including Associate Professor and Head of Department at institutions in Jordan, UAE, and Bahrain.

Research Interest

Prof. Sami Ahmed Al-Smadi’s research interests span a broad spectrum of topics within marketing and related disciplines. He is particularly focused on understanding consumer behavior, exploring the ethical dimensions of marketing research, and investigating corporate social responsibility’s impact on consumer perceptions. Additionally, Prof. Al-Smadi is engaged in research related to sustainable marketing practices, including green marketing strategies and eco-friendly product development. His interest in neuromarketing underscores a keen exploration of neuroscience principles to decipher consumer responses to marketing stimuli. Furthermore, Prof. Al-Smadi delves into service quality and customer satisfaction dynamics, aiming to improve customer service experiences across industries. His research portfolio extends to marketing strategy formulation, emphasizing effective strategies for business growth and market positioning. Prof. Al-Smadi also examines online shopping behaviors and the critical issue of information security in e-marketing environments.

Award and Honors

Prof. Sami Ahmed Al-Smadi has been honored with several prestigious awards and recognitions throughout his esteemed career in academia and research. Notable achievements include his promotion to the rank of Full Professor by Yarmouk University in 2010, acknowledging his outstanding expertise and scholarly contributions to the field of marketing. Additionally, he served as a valued member of the Editorial Board of the Jordanian Journal of Business Administration, reflecting his leadership and involvement in academic publishing. Prof. Al-Smadi’s role as a reviewer for numerous academic journals, both locally and internationally, underscores his recognized expertise and contribution to advancing academic scholarship. Moreover, he has played pivotal roles in supervising and examining Master’s and Ph.D. dissertations across various academic institutions, demonstrating his commitment to mentorship and scholarly guidance.

Research Skills