Associate Professor at Southern University of Science and Technology, China
Dr. Yue Guo is an Associate Professor at the Southern University of Science and Technology (SUSTech) in Shenzhen, China. He earned his Ph.D. from the Norwich Business School at the University of East Anglia. Dr. Guo’s research interests encompass e-commerce, big data marketing, sharing economy, digital tourism, and enterprise innovation. He has authored over 30 publications in esteemed international SSCI journals, including the Journal of Management Information Systems, Management Science, Production and Operations Management, Journal of Information Technology, Information Systems Journal, Information & Management, Harvard Business Review, Electronic Commerce Research and Applications, Computers in Human Behavior, Tourism Management, Psychology & Marketing, and Energy Policy. Additionally, his work has been featured in China’s top management journal, Management World, and presented at premier international information system conferences such as ICIS, HICSS, AMCIS, ECIS, and PACIS. Dr. Guo serves as the Editor-in-Chief of the International Journal of Information System and Management, Associate Editor for Electronic Commerce Research and Applications, and holds editorial board positions with Information & Management and Industrial Management & Data Systems. His contributions have been recognized with several awards, including a Best Paper Nomination at the 52nd Hawaii International Conference on System Sciences (HICSS) and the Best Paper Award at the International E-Commerce Conference (ICEB) in 2016. Notably, four of his papers have been recognized as ESI Highly Cited Papers, and he has received the Outstanding Reviewer Contribution Award from Information & Management. Beyond research, Dr. Guo has played a pivotal role in founding the first Doctor of Business Administration (DBA) program at SUSTech and establishing the Department of Information Management and Management Engineering, reflecting his dedication to advancing academic programs and nurturing future leaders in the field.
Professional Profile
Academic Background and Professional Experience
Dr. Yue Guo is an Associate Professor at the Southern University of Science and Technology (SUSTech) in Shenzhen, China. He earned his Ph.D. from the Norwich Business School at the University of East Anglia. Dr. Guo has held various academic and industry positions, including roles as a computer research scientist, network development engineer, and investment analyst. He has been instrumental in establishing cross-border e-commerce and virtual currency trading platforms, as well as founding the University of London Consumer and Enterprise Digital Analysis Center and the Shuguang International Joint Research Institute. His diverse experiences reflect a unique blend of academic insight and practical industry application.
Research Interests and Contributions
Dr. Guo’s research encompasses several key areas: e-commerce, big data marketing, sharing economy, digital tourism, and enterprise innovation. He has a particular interest in data analysis, marketing innovation and technology, information systems, travel marketing, and online consumer behavior. Dr. Guo has authored over 30 publications in esteemed international SSCI journals, including the Journal of Management Information Systems, Management Science, Production and Operations Management, Journal of Information Technology, Information Systems Journal, Information & Management, Harvard Business Review, Electronic Commerce Research and Applications, Computers in Human Behavior, Tourism Management, Psychology & Marketing, and Energy Policy. Additionally, his work has been featured in China’s top management journal, Management World, and presented at premier international information system conferences such as ICIS, HICSS, AMCIS, ECIS, and PACIS.
Editorial Roles and Recognitions
In the academic community, Dr. Guo serves as the Editor-in-Chief of the International Journal of Information System and Management. He is an Associate Editor for Electronic Commerce Research and Applications and holds editorial board positions with Information & Management and Industrial Management & Data Systems. His scholarly excellence has been acknowledged through several awards, including a Best Paper Nomination at the 52nd Hawaii International Conference on System Sciences (HICSS) in the Strategy, Information, Technology, Economics, and Society (SITES) track, and the Best Paper Award at the International E-Commerce Conference (ICEB) in 2016. Notably, four of his papers have been recognized as ESI Highly Cited Papers, and he has received the Outstanding Reviewer Contribution Award from Information & Management.
Teaching and Mentorship
At SUSTech, Dr. Guo is actively involved in teaching and mentoring students across various programs. He has developed and delivered courses on topics such as Data Mining and Business Applications, Big Data Analysis and Application, Business Model Research, IT Management, Research Methods, and Electronic Commerce and Digital Marketing. Dr. Guo also supervises thesis projects and guides students in their research endeavors, fostering a collaborative and innovative learning environment. His commitment to education is further demonstrated by his role in founding the first Doctor of Business Administration (DBA) program at SUSTech and establishing the Department of Information Management and Management Engineering, reflecting his dedication to advancing academic programs and nurturing future leaders in the field.
Conclusion
Dr. Yue Guo exemplifies a distinguished blend of academic excellence, innovative research, and dedicated service to the academic community. His extensive publication record and leadership roles in esteemed journals underscore his significant contributions to the fields of e-commerce, big data marketing, and digital innovation. The recognition of his work through multiple awards and citations attests to the impact and relevance of his research. Dr. Guo’s commitment extends beyond research; his instrumental role in developing academic programs and departments at SUSTech highlights his dedication to fostering educational growth and mentoring future scholars. His multifaceted achievements position him as a leading figure in his field, continually driving progress and inspiring excellence in academia.
Publication Top Notes
- “How live streaming influences purchase intentions in social commerce: An IT affordance perspective”
- Authors: Yuan Sun, Xiang Shao, Xiaotong Li, Yue Guo, Kun Nie
- Year: 2019
- Citations: 1,009
- “Antecedents of trust and continuance intention in mobile payment platforms: The moderating effect of gender”
- Authors: Zhiwei Shao, Lin Zhang, Xiaotong Li, Yue Guo
- Year: 2019
- Citations: 532
- “Purchase behavior in virtual worlds: An empirical investigation in Second Life”
- Authors: Yue Guo, Stuart Barnes
- Year: 2011
- Citations: 377
- “The impact of government subsidies and enterprises’ R&D investment: A panel data study from renewable energy in China”
- Authors: Feng Yu, Yue Guo, Khanh Le-Nguyen, Stuart J. Barnes, Weiwei Zhang
- Year: 2016
- Citations: 319
- “Virtual item purchase behavior in virtual worlds: An exploratory investigation”
- Authors: Yue Guo, Stuart Barnes
- Year: 2009
- Citations: 292
- “A conceptual artificial intelligence application framework in human resource management”
- Authors: Qiong Jia, Yue Guo, Rui Li, Yao Li, Yao Chen
- Year: 2018
- Citations: 279
- “Why people buy virtual items in virtual worlds with real money”
- Authors: Yue Guo, Stuart Barnes
- Year: 2007
- Citations: 255
- “Enterprise 2.0 post-adoption: Extending the information system continuance model based on the technology-organization-environment framework”
- Authors: Qiong Jia, Yue Guo, Stuart J. Barnes
- Year: 2017
- Citations: 219
- “To sell or not to sell: Exploring sellers’ trust and risk of chargeback fraud in cross-border electronic commerce”
- Authors: Yue Guo, Yeqing Bao, Benjamin J. Stuart, Khanh Le-Nguyen
- Year: 2018
- Citations: 179