Prof. Dr. Tareq Hashem | Management and Accounting | Best Researcher Award

Applied Science Private University | Jordan

Prof. Tareq Nael Hashem is a distinguished Jordanian scholar and Professor of Marketing at the Applied Science Private University (ASU), Amman, Jordan. With more than two decades of academic and professional experience, he has made significant contributions to the fields of marketing strategy, consumer behavior, digital marketing, and service quality. He earned his Ph.D. in Marketing from Amman Arab University, preceded by an MBA and B.Sc. in Business Administration from the University of Jordan. Throughout his career, Prof. Hashem has held senior academic positions at several leading universities, including Philadelphia University, Petra University, Al-Isra University, and currently ASU, where he has also served in leadership roles such as Head of Marketing Department. His research is widely published in reputable international journals indexed in Scopus, Web of Science, and IEEE, addressing topics such as political marketing, green marketing, customer relationship management, emotional intelligence in management, and the adoption of innovative advertising strategies. In addition to his academic career, he has professional experience in the financial and business sectors, enhancing his practical perspective in teaching and research. Prof. Hashem’s scholarly impact is reflected in his extensive publication record, supervision of graduate students, and active engagement in international research collaborations.

Professional Profile

Scopus Profile | ORCID | Google Scholar

Education

Prof. Tareq Nael Hashem’s academic journey reflects a strong foundation in business and marketing studies. He began his higher education at the University of Jordan, where he completed his Bachelor’s degree in Business Administration. Following this, he pursued a Master of Business Administration (MBA) in Marketing, also at the University of Jordan, which provided him with comprehensive knowledge in management, marketing strategies, and organizational behavior. Building on this foundation, he advanced to doctoral studies at Amman Arab University, Jordan, earning his Ph.D. in Marketing. His doctoral research specialized in marketing strategy and consumer behavior, areas that continue to define his academic expertise. In addition to his formal degrees, Prof. Hashem has undertaken specialized training and certification courses to further strengthen his professional competencies. These include courses in Digital Marketing (Basics and Advanced) from the Global Academy of Finance and Management, as well as training in SPSS, Amos, and EViews programs for advanced statistical analysis. His education is characterized by both depth and breadth, combining traditional academic learning with applied technical skills, ensuring that his knowledge remains relevant in addressing contemporary challenges in the marketing discipline.

Professional Experience

Prof. Tareq Nael Hashem’s professional career spans both academic leadership and industry practice, giving him a unique profile as a scholar and practitioner. In academia, he began his career as a Teaching Assistant at the University of Jordan, later serving as Assistant Professor at Petra University and Philadelphia University. He rose to Associate Professor at Philadelphia University and then at Al-Isra University, where he later became Head of the Marketing Department. he served as Professor of Marketing at Al-Isra University, before moving to his current position as Professor at Applied Science Private University. In addition to academia, Prof. Hashem gained valuable experience in the financial and corporate sector. He worked as a Credit and Investment Officer at the Islamic International Arab Bank and as a Marketing Manager at Tabarak International Group. These professional roles enriched his understanding of marketing dynamics in real-world business environments. His combination of teaching, research, and industry roles equips him with a comprehensive approach to marketing education, bridging theory with practice, and enhancing his ability to mentor students, collaborate internationally, and publish impactful research.

Research Interests

Prof. Tareq Nael Hashem’s research is focused on advancing knowledge in marketing and business administration, with special emphasis on consumer behavior, digital marketing, service quality, corporate governance, and strategic marketing. His early work explored areas such as emotional intelligence in marketing management, political marketing in Jordan, and customer relationship management. Over the years, his interests expanded into green marketing strategies, knowledge management, and the role of digital transformation in reshaping marketing practices. His more recent studies address the impact of COVID-19 on consumer behavior, digital marketing innovations, influencer marketing, and the integration of supply chain and affiliate marketing in e-commerce growth. Prof. Hashem has authored more than 49 peer-reviewed journal articles published in international journals across Canada, the USA, Europe, and Asia, many indexed in Scopus, IEEE, and Web of Science. His studies are often interdisciplinary, combining marketing with technology, psychology, and management sciences. He has also actively participated in international collaborations, broadening the impact of his research beyond Jordan. His work contributes not only to academic scholarship but also to policy development and practical applications, helping organizations improve competitiveness, service quality, and customer loyalty through evidence-based marketing strategies.

Research Skills

Prof. Tareq Nael Hashem possesses a wide array of research and analytical skills that support his prolific academic output. He is highly skilled in statistical analysis and quantitative research methods, utilizing software such as SPSS, AMOS, and EViews to conduct advanced data analysis. These competencies enable him to design and execute empirical studies in marketing, management, and consumer research. In addition, he is adept at applying qualitative methods in understanding consumer behavior and marketing strategy development. His research skills extend to curriculum development, survey design, and case study analysis, ensuring a comprehensive approach to both academic and applied research. Prof. Hashem is also experienced in conducting training workshops in marketing and statistical analysis, sharing his expertise with students and professionals. His ability to integrate digital marketing tools, database management, and contemporary business analytics reflects his adaptability to evolving global trends in marketing. He also serves as a reviewer and editorial contributor for international journals, further sharpening his ability to critically evaluate scholarly work. His combined academic rigor, technical expertise, and professional insight make him a versatile researcher capable of contributing meaningfully to the global academic and business community.

Awards and Honors

Prof. Tareq Nael Hashem has earned recognition for his scholarly contributions, teaching excellence, and research impact. His extensive publication record across internationally indexed journals stands as a testament to his academic influence. Several of his research papers have been widely cited, contributing to global debates in marketing, business strategy, and consumer behavior. His work in green marketing, political marketing, and customer relationship management has been particularly influential in the Arab region, gaining attention from both scholars and practitioners. In addition to his publications, Prof. Hashem has been recognized for his role as an academic leader and mentor, guiding students and junior researchers in their academic pursuits. His selection as a Professor of Marketing at Applied Science Private University, one of Jordan’s leading private institutions, further reflects his reputation as a scholar of excellence. He has also received invitations to present and contribute to international conferences, workshops, and academic platforms, enhancing his visibility in the global research community. His professional memberships in international academic bodies, certifications in digital marketing, and engagement in editorial roles for journals stand as important markers of his recognition and achievements in academia.

Publication Top Notes

• Examining the influence of COVID-19 pandemic in changing customers’ orientation towards e-shopping — 2020 — 158 citations

• Managerial competencies and organizations performance — 2015 — 114 citations

• The Influence Of Applying Green Marketing Mix By Chemical Industries Companies In Three Arab States In West Asia On Consumer’s Mental Image — 2011 — 97 citations

• The impact of service quality on customer loyalty: A study of dental clinics in Jordan — 2019 — 60 citations

• The effect of mobile-wallet service dimensions on customer satisfaction and loyalty: An empirical study — 2023 — 52 citations

• The impact of customer relationship marketing on customers’ image for Jordanian five star hotels — 2012 — 48 citations

• Patient satisfaction evaluation on hospitals; comparison study between accredited and non-accredited hospitals in Jordan — 2015 — 35 citations

Conclusion

Prof. Tareq Nael Hashem embodies the qualities of an accomplished scholar, educator, and researcher, making him a strong candidate for academic honors such as the Best Researcher Award. His career demonstrates a consistent commitment to advancing knowledge in marketing, consumer behavior, and digital innovation, supported by a robust publication record in internationally recognized journals. With his background in both academia and industry, he bridges the gap between theory and practice, offering unique perspectives to students, researchers, and organizations. His leadership roles, professional training, and research collaborations highlight his influence in shaping the future of marketing education and research in Jordan and beyond. Looking forward, Prof. Hashem is well-positioned to expand his research into emerging areas such as artificial intelligence in marketing, data-driven strategies, and sustainable business models. His dedication to mentorship and collaboration ensures that he will continue to nurture the next generation of scholars while contributing to global knowledge exchange. His academic excellence, professional integrity, and vision for the future make him highly deserving of recognition as one of the leading researchers in his field.