Assoc Prof Dr. Svetlana Serdyukov | Management | Best Researcher Award

Assoc Prof Dr. Svetlana Serdyukov | Management | Best Researcher Award

Directeur du Program Grande Ecole at Management, Rennes SB, France

👨‍🎓She remarkable academic journey, extensive research contributions, and dedication to the field of psychology are truly commendable. Your wealth of knowledge and diverse skill set reflect a deep commitment to understanding and addressing critical issues such as bullying, inclusion, and socialization.

🔬 She successful completion of a PhD in Psychology, along with the numerous advanced courses and workshops, showcases your continuous pursuit of excellence and expertise in your field.

🏆 The awards and recognitions, including the First Place in the Poster Award at the University of Stavanger, underscore the impact of your research and the high regard it holds in the academic community.

Professional Profiles:

Education:

Assoc Prof Dr Svetlana Serdyukov has an extensive educational background that spans various disciplines and prestigious institutions. In 2006, she earned her Doctorat in Management Science from HEC Paris in France, showcasing her dedication to advanced studies in her field. Prior to this, in 1999, she completed her DEA in Strategy and Management from HEC and University Paris X, Nanterre, France, demonstrating her early commitment to the field of strategy and management. Dr. Serdyukov’s educational journey also includes an MBA with a specialization in marketing, which she pursued at KIMEP in Kazakhstan from 1994 to 1996, further enriching her knowledge in the business and marketing domains. Her educational foundation was laid at the State University of World Civilization & Foreign Languages in Russia, where she pursued a combined Bachelor and Master’s Degree in French and German from 1984 to 1989, showcasing her early passion for languages and international studies. Dr. Serdyukov’s diverse educational background reflects her dedication to learning and her multidisciplinary approach to her academic and professional endeavors.

Academic Experience:

From September 2003 to August 2022, Dr. Svetlana Serdyukov served as an Associate Professor at NEOMA Business School in Reims, France, within the department of Strategy and Entrepreneurship. In this role, she was actively engaged in various aspects of academic life, including curriculum design and development, jury participation, and the creation of new courses for both the Global Executive MBA and Specialized Master programs. Dr. Serdyukov demonstrated her commitment to international education by organizing International Learning Expeditions to countries such as China, the USA, South Africa, and Ghana. Additionally, she taught strategy courses as part of the Executive MBA program in Iran and China, showcasing her global reach and impact. Dr. Serdyukov’s pedagogical approach was marked by innovation, as she created fully digital courses that leveraged new technologies and gamification to enhance the learning experience for her students. Furthermore, she made significant contributions to executive education through coaching high potentials in international companies, providing in-company training to executive teams and boards of directors, and offering mentorship to professionals seeking to advance their careers.In addition to her tenure at NEOMA Business School, Dr. Serdyukov held a Visiting Scholar position at HEC Montreal in Quebec, Canada, from September 2012 to February 2013. During this time, she expanded her academic horizons and contributed to the intellectual community at HEC Montreal.Prior to her role at NEOMA Business School, from 2010 to 2012, Dr. Serdyukov served as a Professor in Project Management and Strategy at RMS in Casablanca, Morocco. In this capacity, she shared her expertise in these areas with students enrolled in the Executives Masters in Services Marketing and Customer Relations, further demonstrating her commitment to education and her ability to impart knowledge across diverse contexts.

Training Experience:

Dr. Svetlana Serdyukov’s professional experience includes a range of training, consulting, and seminar engagements that have contributed to her expertise in strategy and management. In 2021, she underwent training in Strategy for the Executive team of Nidec in Angouleme, where she likely shared her knowledge and insights with the team to enhance their strategic capabilities. Similarly, in 2019, 2020, and 2021, Dr. Serdyukov conducted Strategy seminars for SME owners organized by BPI in Grand Est, demonstrating her commitment to supporting small and medium-sized enterprises in their strategic development. In 2016, Dr. Serdyukov provided training in Strategy for the Executive team of Leroy Somer, Emerson in Paris, where she likely facilitated workshops or seminars to help the team refine their strategic approaches. Additionally, in 2016 and 2010, she conducted training in Strategy for Administrators of the agricultural cooperative Vivescia in Reims, showcasing her diverse expertise across industries.

Award & Honors:

Dr. Svetlana Serdyukov has been recognized for her outstanding contributions to pedagogical innovation, receiving the Eduniversal Trophy for Outstanding Pedagogical Innovation in both 2015 and 2016. Her commitment to excellence is further evidenced by her receipt of the Outstanding Reviewer Award from the Academy of Management’s MED division in 2016. Additionally, her scholarly work has been honored with the Best Paper Award for “Development of company managers’ business knowledge in a transition economy” at the EASM in 2007, highlighting her impactful contributions to the field of management education and research.

Development Activities:

Dr. Svetlana Serdyukov has demonstrated her leadership and expertise in academic research and development through various international engagements. In October 2011, she organized the 2nd European Workshop for Research Directors of Business Schools at RMS in Reims, France, showcasing her commitment to advancing research practices in the academic community. In September 2010, she co-chaired a session on ‘Building a research culture’ at the AACSB International Annual Conference in Houston, USA, contributing to the global discourse on fostering research environments in educational institutions. Additionally, she presented on the ‘Strategic Analysis of the French Management Education Industry’ at the 1st European Workshop for Research Directors of Business Schools in Glasgow, United Kingdom, in September 2010, further establishing her as a thought leader in the field. Her involvement in the joint workshop organized by EFMD and EURAM for Research Directors from 2009 to 2010 demonstrates her commitment to promoting research leadership and collaboration across Europe.

 

Assoc Prof Dr. Daniele Scarpi | Marketing | Best Researcher Award

Assoc Prof Dr. Daniele Scarpi | Marketing | Best Researcher Award

Associate Professor at Marketing, University of Bologna, Italy

👨‍🎓He remarkable academic journey, extensive research contributions, and dedication to the field of psychology are truly commendable. Your wealth of knowledge and diverse skill set reflect a deep commitment to understanding and addressing critical issues such as bullying, inclusion, and socialization.

🔬 He successful completion of a PhD in Psychology, along with the numerous advanced courses and workshops, showcases your continuous pursuit of excellence and expertise in your field.

🏆 The awards and recognitions, including the First Place in the Poster Award at the University of Stavanger, underscore the impact of your research and the high regard it holds in the academic community.

Professional Profiles:

Instruction:

Ph.D. in Business Management, University of Bologna, 2004 Degree in Economics and Business, with honors, University of Bologna, 2000 High School Diploma in Classical Studies, 60/60, 1996

Professional Experience:

Assoc Prof Dr. Daniele Scarpi is an Associate Professor of Management at the University of Bologna, a position he has held since 2014. He serves as the Director of the Open Program in Sales & Marketing at the Bologna Business School, a role he has undertaken since 2021. Assoc Prof Dr. Daniele Scarpi has also been actively involved in various leadership and coordination roles, including serving as the Coordinator and track chair of the thematic area in Consumer Behavior for the Italian Marketing Society from 2015 to 2021. He held the position of President of the Master’s Degree Course in Economics and Management at the University of Bologna from 2015 to 2018. Additionally, Dr. [Name] has been responsible for coordinating Erasmus exchanges with several prestigious institutions, including London-Kingston upon Thames (UK), Toulouse Business School (FR), Toulouse Capitole (FR), University of Applied Sciences Upper Austria (AT), and Giessen Technische Hochschule (DE). He has also contributed to the academic community as a Visiting Scholar at Toulouse Business School (FR) from September 2017 to March 2018 and at Kingston upon Thames University (UK) from September 2003 to March 2004. Prior to his current position, Dr. [Name] served as an Assistant Professor from 2004 to 2014.

Daniele Scarpi ‘s citation metrics and indices from Google Scholar are as follows:

  • Cited by: All: 3741, Since 2018: 2996
  • Citations: 3741 (All), 2996 (Since 2018)
  • h-index: 27 (All), 25 (Since 2018)
  • i10-index: 44 (All), 40 (Since 2018)

These metrics showcase the impact of Scarpi  ‘s work within the academic community, demonstrating the number of citations his publications have received and the influence of his research output.

Language skills:

Italian (mother tongue)

German (second mother tongue)

English (C2 proficiency)

Awards:

Director of the National Research Project “Consumer analytics and technology transformation in sports marketing and management” funded for € 271,532 by the Italian Ministry for Education (PRIN 2022). Winner of the international award in the EFMD Case Writing Competition, Business School Services category, by EFMD Global, UK, Emlyon Business School for the case “Unieuro: Retail Management in a Global Crisis,” beating 160 Business Schools worldwide (2022). Recipient of the Best Reviewer Award from AEMARK (The Spanish Association of Marketing Scholars) in 2020. Co-director (2017-2022) of the project “Toward understanding the impact of consumer perception of bio-waste products in closed-loop supply chains,” conducted in collaboration with the Air Force Institute of Technology, USA, and the Department of Business Administration, University of Verona. The project’s findings were published in the 2019 report to the European Union Science for Environment Policy, European Commission – DG Environment News Alert Service.

Publications:

Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak

  • Published in Energy in 2020 with 904 citations.

Fashion stores between fun and usefulness

  • Published in Energy in 2006 with 257 citations.

Shopping for fun or shopping to buy: is it different online and offline?

  • Published in Energy in 2014 with 251 citations.

Work and fun on the internet: the effects of utilitarianism and hedonism online

  • Published in Energy in 2012 with 225 citations.

Marketing a new generation of bio-plastics products for a circular economy: The role of green self-identity, self-congruity, and perceived value

  • Published in Energy in 2020 with 213 citations.

Does size matter? An examination of small and large web-based brand communities

  • Published in Energy in 2010 with 213 citations.

Virtual reality, real reactions?: Comparing consumers’ perceptions and shopping orientation across physical and virtual-reality retail stores

  • Published in Energy in 2019 with 198 citations.

From trash to treasure: The impact of consumer perception of bio-waste products in closed-loop supply chains

  • Published in Energy in 2019 with 129 citations.

Artificial intelligence and the new forms of interaction: Who has the control when interacting with a chatbot?

  • Published in Energy in 2021 with 112 citations.