Imtiaz Masroor is a dynamic and emerging academic professional currently serving as a Lecturer at the Human Resource Management Discipline, Khulna University, Bangladesh. Born on July 12, 1993, he has rapidly established himself in the academic field through consistent research contributions and dedicated teaching roles. Imtiaz is proficient in English and Bengali, which supports his engagement with both local and international research communities. His scholarly work focuses on areas critical to business development, including SMEs, entrepreneurial strategies, service co-creation, and environmental consciousness. Imtiaz’s publications in reputable international journals demonstrate his commitment to producing high-quality research with real-world implications. He has also been actively involved in consultancy and research projects that target community upliftment and industry resilience, especially in the coastal regions of Bangladesh. His professional communication and collaboration skills are evident through his multiple research partnerships and his ability to lead both academic and field projects. Additionally, he maintains a strong academic profile through platforms like Google Scholar, ORCiD, and ResearcherID, showcasing his evolving contributions to his field. Imtiaz Masroor’s academic excellence and impactful research make him a valuable contributor to the advancement of business and social development knowledge in Bangladesh and beyond.

Professional Profile

• Scopus Profile
• ORCID Profile
• Google Scholar

Education

Imtiaz Masroor has an impressive academic background, consistently excelling throughout his educational journey. He completed his Master of Business Administration (MBA) at Khulna University, Bangladesh, from July 2017 to January 2019, achieving an outstanding CGPA of 3.83 out of 4.00. He graduated as the top student in his class with a major in Finance and was honored with the prestigious Dean’s Award in 2019. Prior to this, he earned his Bachelor of Business Administration (BBA) degree from the same institution, studying from June 2011 to November 2016. In his undergraduate program, he majored in Finance and minored in Marketing, securing a CGPA of 3.75 out of 4.00. His academic excellence during this time earned him several top-level accolades, including the Prime Minister Gold Medal in 2016, the Dean’s Award, and the President Gold Medal in 2019. His consistently high academic performance, paired with national-level recognition, reflects his dedication, discipline, and intellectual capacity. His education has provided him with a strong foundation in financial analysis, strategic business management, and marketing principles, which he now successfully integrates into his research and teaching.

Professional Experience

Imtiaz Masroor has accumulated valuable teaching and research experience through his professional appointments in several reputed academic institutions in Bangladesh. Since August 2022, he has been serving as a Lecturer in the Human Resource Management Discipline at Khulna University, where he actively contributes to both teaching and research. Prior to this role, he worked as a Lecturer at North Western University, Khulna, from January 2022 to August 2022. His initial teaching appointment was at the Northern University of Business & Technology Khulna, where he served as a Lecturer of Finance from September 2018 to December 2021. Throughout his academic career, Imtiaz has consistently demonstrated strong leadership in curriculum development, student mentoring, and research supervision. His ability to engage students effectively, foster critical thinking, and lead academic discussions has earned him recognition among peers and students alike. In addition to teaching, he has led consultancy projects and managed university-funded research initiatives that address real-world community and industry challenges. His professional journey showcases a steady progression from lecturer roles to becoming an impactful academic with strong research capabilities and a deep commitment to social development.

Research Interests

Imtiaz Masroor’s research interests are deeply aligned with the contemporary needs of emerging markets and sustainable business practices. His primary focus areas include small and medium-sized enterprises (SMEs), entrepreneurial effectuation, strategic diversification, service co-creation, transaction governance, and environmental consciousness. Imtiaz is particularly interested in how SMEs navigate competitive landscapes and institutional challenges in developing countries like Bangladesh. His work emphasizes the importance of strategic decision-making, governance structures, and resource optimization to ensure transaction efficiency and organizational sustainability. Additionally, he explores the role of entrepreneurial logic in fostering innovation and service design in destination marketing. Another significant aspect of his research involves studying consumer behavior, particularly pro-environmental purchase intentions in emerging economies. He aims to contribute to the development of sustainable and inclusive business models that can positively impact both the local community and the global market. His interdisciplinary research approach integrates business strategy, finance, marketing, and human resource management, making his work highly relevant and practically applicable. By focusing on resilience, diversification, and competitive advantage, Imtiaz’s research holds potential for influencing policy and strategic practices in SME development and community upliftment.

Research Skills

Imtiaz Masroor possesses a comprehensive skill set that enables him to conduct high-quality research across various domains of business studies. His core research competencies include Structural Equation Modeling (SEM), quantitative data analysis, survey design, and advanced statistical techniques. He is proficient in managing large datasets and applying sophisticated modeling to understand complex business phenomena, particularly in SMEs and entrepreneurial ventures. Imtiaz is skilled at integrating qualitative and quantitative research methods to develop robust, practical insights that bridge the gap between academic theory and industry practices. His ability to lead research teams and manage fieldwork efficiently is evidenced by his role as the Principal Investigator in university-funded projects. Furthermore, his consultancy experience demonstrates his capacity to translate research findings into actionable solutions for community development and digital access. Imtiaz is also adept at academic writing, conference presentations, and collaborative publishing with both local and international scholars. His research skills extend to project management, stakeholder engagement, and interdisciplinary coordination, enabling him to work on projects that deliver tangible socio-economic impacts. His linguistic proficiency in English and Bengali supports his seamless communication in both local and global academic settings.

Awards and Honors

Imtiaz Masroor has been recognized with several prestigious awards throughout his academic journey, reflecting his outstanding academic performance and leadership potential. In 2016, he was awarded the Prime Minister Gold Medal in Bangladesh, a highly competitive national recognition for top-ranking students. This award was complemented by the President Gold Medal in 2019, another prestigious accolade that acknowledges exceptional academic and extracurricular contributions at the national level. Additionally, he received the Dean’s Award twice—once during his undergraduate studies and again during his postgraduate program—affirming his position as the top student in his batch. His academic journey is marked by consistent excellence, as he graduated first in his class both in his BBA and MBA programs. These honors not only highlight his intellectual capabilities but also his dedication to academic growth and research excellence. His professional contributions have also been recognized through leadership roles in consultancy projects and funded research initiatives, further underscoring his potential to contribute meaningfully to the academic and development sectors. His award-winning track record solidifies his reputation as a promising academic in the field of business studies.

Conclusion

Imtiaz Masroor emerges as a highly capable academic and researcher whose career is characterized by strong academic credentials, impactful research contributions, and practical community engagement. His ability to seamlessly integrate theory with real-world applications makes his work particularly valuable in addressing socio-economic challenges in Bangladesh and similar emerging markets. Through his publications in international journals, leadership in consultancy projects, and commitment to student development, he demonstrates the qualities of a researcher who is both academically sound and socially responsible. His research focus on SMEs, entrepreneurial strategies, and sustainable development aligns well with global priorities, indicating his potential for broader international recognition. While he has achieved significant milestones early in his career, expanding his supervisory portfolio and increasing his presence in top-tier journals could further elevate his academic standing. Imtiaz’s consistent excellence, leadership abilities, and community-focused research approach make him an ideal candidate for the Best Researcher Award. He is poised to make lasting contributions to the academic community and society at large through his dedication to high-impact research, policy relevance, and continuous professional development.

Publications Top Notes

1. Title: Does Entrepreneurs’ Risk Perception Influence Firm’s Rapidity in Foreign Market Entry through Moderation of Entrepreneurial Decision-making Approach?
   Authors: MN Alam, I Masroor, MNU Nabi
   Year: 2020
   Citations: 27

2. Title: Blue Technology for Sustainability of Small and Medium Fish Firms: A Study on Small and Medium Fish Firms of Bangladesh
   Authors: MN Alam, I Masroor, TM Rokon, SG Rakib
   Year: 2020
   Citations: 24

3. Title: Does Risk Tolerance Behaviour of Entrepreneur Affect the Growth of Entrepreneurial Firms through the Mediation of Effectuation Decision-making Approach?
   Authors: I Masroor, MN Alam
   Year: 2019
   Citations: 19

4. Title: Inclination for Internationalisation – A Key Driver to Explain the Speed of International Market Entry through the Moderation of Effectuation Decision Logic: A Study on Small …
   Authors: I Masroor, MN Alam, KA Adnan, I Jahan
   Year: 2020
   Citations: 18

5. Title: Moderating Effect of Uncertainty on the Relationship between Effectuation and Internationalization Speed: A Study on Small and Medium Software Firms of Bangladesh
   Authors: I Masroor, MN Alam, SMA Hossain, SM Misbauddin
   Year: 2019
   Citations: 15

6. Title: Impact of Entrepreneurial Competencies on Adopted Innovative Marketing Strategies by Entrepreneurs: A Study on Small and Medium Boutique and Fashion House in Khulna City
   Authors: I Masroor, MN Alam, A Sultana, MM Rahman
   Year: 2018
   Citations: 11

7. Title: Does Institutional Void Affect the Development of Entrepreneurial Ecosystem in an Emerging Economy?
   Authors: SG Rakib, I Masroor, MNU Nabi, MN Alam
   Year: 2021
   Citations: 9

8. Title: Business Model Transformation through Digitalization as an Approach to Facilitate SDG Achievement: A Case of an MNC in Bangladesh in the COVID-19 Context
   Authors: MN Un Nabi, I Masroor
   Year: 2022
   Citations: 6

9. Title: Service Co-creation in Destination Exporting – Does Decision-making Logic Foster the Service Co-creation Process in Designing New Services?
   Authors: MN Alam, I Masroor, SM Rifat, S Dey, MNU Nabi, SM Khan
   Year: 2022
   Citations: 6

10. Title: Environmental Consciousness and Its Impact on Pro-environmental Purchase Intention in Emerging Economies’ Perspective
    Authors: MN Sultana, I Masroor, F Ahmed
    Year: 2021
    Citations: 6