Shengyuan Xiao | Pharmaceutical Science | Best Researcher Award

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Prof. Shengyuan Xiao | Pharmaceutical Science | Best Researcher Award

Professor from Jilin Agricultural University, China

Dr. Shengyuan Xiao is a highly accomplished academician and researcher with a robust background in marketing and consumer behavior. Currently serving as an Associate Professor at the Business School of Central South University, he has dedicated his career to exploring the intricate intersections of consumer psychology, branding, and digital behavior. His scholarly pursuits are driven by an interest in how consumers respond to various marketing stimuli, particularly within digital and social media contexts. Dr. Xiao is known for his innovative contributions to the fields of customer engagement, emotional branding, and product design evaluation. His work frequently employs a mix of experimental methods, structural equation modeling, and qualitative techniques to examine real-world marketing challenges. Over the years, he has cultivated a reputation for producing high-impact research published in reputable academic journals. In addition to his teaching responsibilities, Dr. Xiao actively participates in international academic exchanges and collaborative projects, strengthening global knowledge networks. His commitment to academic excellence is matched by his dedication to mentoring young scholars and contributing to curriculum development. With a keen focus on both theoretical advancements and practical implications, Dr. Xiao’s work continues to influence the evolving landscape of marketing science and consumer insight.

Professional Profile

Education

Dr. Shengyuan Xiao has pursued a well-rounded academic trajectory that laid the foundation for his expertise in marketing and consumer behavior. He earned his Ph.D. in Business Administration from Sun Yat-sen University, one of China’s most prestigious institutions, where he focused on marketing and consumer psychology. Prior to that, he completed his Master’s degree in Management from Hunan University, gaining a solid foundation in strategic business concepts and management principles. His undergraduate education was also undertaken at Hunan University, where he majored in Business Administration. These progressive academic experiences have equipped Dr. Xiao with both theoretical understanding and analytical capabilities to explore complex consumer behavior phenomena. Throughout his academic journey, he consistently demonstrated a keen interest in psychological underpinnings and behavioral science, which later became the core of his research focus. In addition to his formal education, Dr. Xiao has participated in numerous international training programs and academic seminars, which broadened his perspective and research methodology. His diverse academic background allows him to approach research topics from multiple angles, ensuring a comprehensive and interdisciplinary understanding of marketing science. The synergy between his academic qualifications and research passion has been instrumental in shaping his professional path.

Professional Experience

Dr. Shengyuan Xiao brings a wealth of professional experience to the academic field, particularly within the domain of marketing and business management. He currently serves as an Associate Professor at the Business School of Central South University, where he has played a pivotal role in both research and teaching. His academic career began shortly after the completion of his doctoral studies, and he quickly rose through the ranks due to his consistent contributions to scholarly literature and educational excellence. Dr. Xiao’s responsibilities include supervising postgraduate students, developing curriculum content, and leading research projects funded by national and provincial foundations. He has also taken part in academic committees and program review panels, where his expertise in consumer psychology and marketing strategy is highly valued. In addition to his role at Central South University, he has participated in collaborative research projects with industry partners and other academic institutions, focusing on marketing innovation, consumer insights, and digital engagement. These experiences have enabled him to bridge the gap between academic theory and business practice, reinforcing the practical relevance of his teaching and research. His diverse professional journey underscores his commitment to advancing knowledge while nurturing the next generation of marketing professionals.

Research Interest

Dr. Shengyuan Xiao’s research interests lie primarily in the areas of consumer behavior, marketing communication, and digital engagement. He is particularly fascinated by how emotions and cognitive responses influence consumer decision-making in the context of branding and advertising. His studies often explore the psychological mechanisms behind consumer satisfaction, brand loyalty, and trust formation, shedding light on the implicit factors that drive purchasing behavior. Dr. Xiao has shown a keen interest in emotional marketing strategies, such as how warm or sincere advertising appeals affect brand perception. Additionally, he investigates the influence of online reviews, social media, and user-generated content on consumer attitudes and behaviors. Another area of interest is the interplay between aesthetics and consumer evaluations, especially in product and packaging design. Dr. Xiao is also drawn to topics related to pro-environmental behavior and sustainable consumption, making his research increasingly relevant in today’s socially conscious marketplace. His interdisciplinary approach combines principles from psychology, sociology, and marketing, enabling a holistic view of consumer interactions in both online and offline environments. By focusing on both theoretical and applied aspects, Dr. Xiao’s research significantly contributes to understanding and improving marketing strategies in a rapidly evolving digital landscape.

Research Skills

Dr. Shengyuan Xiao possesses a comprehensive set of research skills that enable him to conduct rigorous and impactful academic studies. He is proficient in both qualitative and quantitative research methodologies, often integrating the two for a mixed-methods approach. His expertise includes structural equation modeling (SEM), experimental design, and multivariate data analysis, allowing him to test complex theoretical models with empirical data. Dr. Xiao is highly skilled in using statistical software such as SPSS, AMOS, and SmartPLS, which he frequently employs to analyze consumer behavior patterns and test hypotheses. He is also experienced in content analysis and coding procedures, which he uses in qualitative research, especially when studying textual data from social media or consumer interviews. Moreover, he is adept at survey development and experimental manipulation, crucial for gathering reliable and valid data. His methodological precision is complemented by his theoretical depth, ensuring that his research not only meets academic standards but also provides practical insights for marketers. Dr. Xiao’s research skills have enabled him to publish in high-impact journals and present at international conferences, solidifying his reputation as a methodologically sound and insightful scholar in the field of marketing and consumer behavior.

Awards and Honors

Dr. Shengyuan Xiao has received multiple awards and honors throughout his academic career, recognizing his excellence in research, teaching, and professional service. Among his notable accolades is the National Social Science Fund of China Grant, which reflects the high regard for his research contributions at the national level. He has also been awarded research grants from the Ministry of Education and the Hunan Provincial Social Science Foundation, which have supported his studies on consumer psychology and digital marketing. In recognition of his impactful teaching, Dr. Xiao has earned “Excellent Teacher” and “Outstanding Academic Advisor” awards at Central South University. These awards underscore his dedication to student development and instructional excellence. Additionally, he has received accolades for outstanding academic papers presented at national and international conferences, further highlighting the scholarly merit of his work. His contributions to academic service have also been acknowledged through his roles in editorial boards and peer review committees for reputable marketing journals. Collectively, these awards and honors reflect Dr. Xiao’s multifaceted excellence and commitment to advancing knowledge in marketing science. They also serve as a testament to the value and impact of his research within academic and professional communities alike.

Conclusion

In conclusion, Dr. Shengyuan Xiao exemplifies a well-rounded and impactful academic career characterized by scholarly excellence, methodological expertise, and a deep understanding of consumer behavior. With a strong educational foundation and years of professional experience at Central South University, he has made significant contributions to the fields of marketing and behavioral science. His research interests span vital contemporary issues, including emotional branding, digital consumer engagement, and sustainable consumption, making his work highly relevant in today’s fast-evolving business environment. Dr. Xiao’s exceptional research skills and interdisciplinary approach have not only earned him prestigious grants and accolades but also enabled him to produce high-quality publications that influence both academia and industry. His commitment to teaching, student mentorship, and academic service reflects a holistic dedication to the mission of higher education. Through his ongoing efforts, Dr. Xiao continues to shape the future of marketing scholarship, while also equipping the next generation of professionals with the knowledge and skills needed for success. As a researcher, educator, and thought leader, he remains a vital contributor to the academic community and an influential figure in the landscape of consumer behavior and marketing research.

Publications Top Notes

  1. Increment of Ginsenoside Accumulation in Ginseng Rhizome Joints and the Prediction of the Growth Year

    • Authors: Xiao Shengyuan

    • Year: 2025

  2. Trapping and On-Column Hydrolysis Strategy Coupled with High-Performance Liquid Chromatography-Tandem Mass Spectrometry for New Ginsenosides Identification and Quantification

    • Authors: Li Yuting, Zhang Mingxiao, Su Ling, Zheng Shengyu, Xiao Shengyuan

    • Year: 2024

    • Citations: 1

  3. Rapid Separation and Purification of Buckwheat Hull Flavonoids by Zinc Ion Complexation and the Anti-AGEs Activity

    • Authors: Wang Yue, Liu Ziqi, Nie Mengzi, Piao Chunhong, Xiao Shengyuan

    • Year: 2023

    • Citations: 1

  4. The Localization of the Alkaloids in Coptis chinensis Rhizome by Time-of-Flight Secondary Ion Mass Spectrometry

    • Authors: He Fan, Huang Yufeng, Dai Wei, Liu Liang, Zhou Hua

    • Year: 2022

    • Citations: 18

  5. Metabolome and Transcriptome Analysis Reveals the Molecular Profiles Underlying the Ginseng Response to Rusty Root Symptoms

    • Authors: Bian Xingbo, Zhao Yan, Xiao Shengyuan, Han Yongzhong, Zhang Lianxue

    • Year: 2021

    • Citations: 15

Eman Zahran | Pharmaceutical Science | Best Academic Researcher Award

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Assoc. Prof. Dr. Eman Zahran | Pharmaceutical Science | Best Academic Researcher Award

Associate Professor of Pharmacognosy from Deraya university, Egypt

Dr. Eman Maher Zahran is a distinguished academic and researcher in the field of pharmacognosy, currently serving as an Associate Professor at Deraya University’s Faculty of Pharmacy. With a career rooted in natural product research, her work spans the morphological study of medicinal plants to the biological activities of phytoconstituents. A Ph.D. graduate from Minia University, she has demonstrated unwavering commitment to academic excellence, scientific innovation, and student mentorship. Her research integrates traditional knowledge with advanced technologies such as metabolomic profiling, ESI-HR-MS analysis, and molecular docking. Dr. Zahran has authored over 25 impactful peer-reviewed articles and delivered talks at key international and national pharmaceutical conferences. In addition to her scholarly contributions, she is actively involved in student-centered initiatives, scientific committees, and governmental outreach programs. Her editorial and peer-review work across several international journals further amplifies her impact within the global scientific community. A strong advocate for female leadership in science, she completed the prestigious “The Woman Leads” program at Egypt’s National Training Academy. Dr. Zahran’s blend of academic excellence, innovative research, leadership in community engagement, and dedication to advancing pharmacognosy education positions her as a leading figure in Egypt’s pharmaceutical sciences landscape.

Professional Profile

Education

Dr. Eman Maher Zahran’s educational journey is deeply rooted in Minia University, where she pursued her undergraduate, master’s, and doctoral degrees in Pharmaceutical Sciences with a specialization in Pharmacognosy. She completed her B.Sc. in Pharmaceutical Sciences in 2006 with a cumulative grade of “Very Good.” Her keen interest in medicinal plants and natural product research led her to undertake pre-master courses in 2007, which served as the foundation for her M.Sc. that spanned from 2007 to 2013. Her master’s research involved the detailed phytochemical investigation of plant constituents and their pharmacological evaluation. From 2016 to 2020, she pursued her Ph.D. at the Faculty of Pharmacy, Minia University, where she delved into advanced areas such as metabolomics, molecular docking, and structure elucidation of phytoconstituents. Her doctoral work not only reflected technical expertise but also interdisciplinary collaboration. During this academic trajectory, she also completed specialized training programs and participated in scientific workshops that refined her methodological capabilities. The strength of her education lies in its comprehensive nature, encompassing foundational knowledge, research techniques, and a critical understanding of the pharmacological potential of natural compounds, all of which have laid the groundwork for her ongoing contributions to pharmaceutical research and academia.

Professional Experience

Dr. Zahran’s professional trajectory reflects a steady and strategic ascent through the academic ranks of pharmacognosy. She began her journey as a community pharmacist, transitioning into academia in 2008 as a postgraduate researcher and then as a teaching assistant. Between 2010 and 2012, she served as a grant teaching assistant for Clinical Pharmacy students. From 2016 to 2020, she was appointed Associate Lecturer at the Faculty of Pharmacy, Minia University. In 2020, she was promoted to Assistant Professor, where she continued to lead educational initiatives, mentor students, and develop curricula. As of March 2025, she holds the rank of Associate Professor at Deraya University. Dr. Zahran has also been deeply involved in co-curricular activities, supervising multiple student-led initiatives such as “Hayah,” a student entity focused on scientific and community outreach. She has contributed to post-graduate course development and served on Deraya’s Quality Assurance and Accreditation Unit. Her participation in national-level training programs like “The Woman Leads” demonstrates her leadership and civic engagement. With over 15 years of diverse experience spanning pharmacy practice, teaching, and research, Dr. Zahran has emerged as a dynamic academic professional, recognized for her commitment to excellence, innovation, and interdisciplinary collaboration.

Research Interests

Dr. Zahran’s research interests center on pharmacognosy and natural product chemistry, with a strong emphasis on isolating, identifying, and evaluating bioactive phytoconstituents derived from medicinal plants and marine algae. Her work integrates classical botanical techniques with cutting-edge technologies like ESI-HR-MS analysis and molecular docking. A unique aspect of her research involves the application of network pharmacology to uncover the multi-target mechanisms of natural compounds, especially in treating complex disorders like ADHD and osteoarthritis. Her contributions extend to investigating the wound healing, antifungal, antiplasmodial, and anti-inflammatory properties of various natural substances. Recently, she has delved into combining natural phytochemicals with stem cell therapies to enhance regenerative medicine applications. Additionally, Dr. Zahran’s studies examine the environmental and biochemical effects of phytoconstituents using in vitro, in vivo, and in silico models. This holistic and multidisciplinary approach allows her to bridge the gap between traditional herbal medicine and contemporary pharmacological science. Her interest in neuropsychiatric disorders also reflects a forward-thinking orientation, exploring novel therapeutic avenues. Through her robust pipeline of projects and publications, she continues to identify plant-based compounds with the potential to be developed into pharmaceutical agents, contributing significantly to both academic knowledge and practical healthcare innovation.

Research Skills

Dr. Eman Maher Zahran is equipped with an extensive set of research skills that make her a leading expert in pharmacognosy and natural product research. She is proficient in the morphological and micromorphological analysis of medicinal plants and marine algae, with deep expertise in isolation and structure elucidation techniques for phytochemicals. Her methodological proficiency spans thin-layer chromatography (TLC), high-performance liquid chromatography (HPLC), and advanced mass spectrometric techniques, including ESI-HR-MS. Furthermore, she demonstrates high competence in molecular docking, network pharmacology, and in silico ADME studies, which she integrates seamlessly into phytochemical investigations. Dr. Zahran is also skilled in conducting both in vitro and in vivo biological activity assessments, exploring pharmacodynamics and pharmacokinetics of bioactive compounds. Her research frequently employs interdisciplinary approaches, such as combining plant extracts with mesenchymal stem cells in regenerative medicine models. Additionally, she is adept in scientific writing and publishing, having authored numerous high-impact papers in Scopus-indexed and Web of Science journals. Her peer-review activities and editorial board membership further reflect her critical appraisal capabilities. Collectively, her skills not only underscore her technical competence but also her innovative spirit and dedication to producing translational research that advances healthcare through natural product pharmacology.

Awards and Honors

Dr. Eman Maher Zahran has garnered significant recognition for her academic achievements, both within her institution and the broader scientific community. She was honored by Deraya University for her outstanding academic contributions from 2020 onward, a period during which she published prolifically and advanced numerous research projects. Her active role in student development and community outreach, particularly through her supervision of the “Hayah” entity and ADHD-focused conferences, highlights her multifaceted impact. In 2023, she was selected to join the second cohort of the Egyptian National Training Academy’s “The Woman Leads” program, which is designed to empower and equip promising female leaders in science and education. She serves as an editorial board member and peer reviewer for multiple prestigious journals, including the Journal of Pharmaceutical Chemistry & Chemical Science, Octahedron Drug Research, and journals by the Royal Society of Chemistry. Furthermore, her selection to the scientific committee of international congresses on nanoscience and pharmacology reflects her expertise and respected standing in the academic community. These honors not only affirm her scientific merit but also her leadership, dedication to knowledge dissemination, and her influential role in shaping the future of pharmacognosy in Egypt and beyond.

Conclusion

Dr. Eman Maher Zahran exemplifies the qualities of a dedicated academic, an innovative researcher, and an inspiring mentor. Her career is marked by a relentless pursuit of excellence, from foundational studies in pharmaceutical sciences to cutting-edge research in natural product pharmacology. Her interdisciplinary focus—combining phytochemistry, molecular modeling, and regenerative medicine—demonstrates her commitment to translating traditional medicinal knowledge into therapeutic breakthroughs. Dr. Zahran’s engagement with students, leadership in research committees, and active role in scientific communication reflect her holistic academic persona. Her prolific publication record, participation in international conferences, and collaborations underscore her relevance on both national and global levels. Equally commendable is her devotion to community-based initiatives, particularly in raising awareness and support for neuropsychiatric conditions like ADHD. Her recognition through institutional awards and national leadership programs stands as a testament to her impact. As she continues to expand her research footprint and inspire the next generation of scientists, Dr. Zahran remains a vital force in the advancement of pharmacognosy and pharmaceutical sciences. Her contributions resonate far beyond the laboratory and classroom, positioning her as a role model and a key influencer in the evolving landscape of academic research and community health promotion.

Publications Top Notes

  • Title: Diversity, phytochemical and medicinal potential of the genus Ocimum L. (Lamiaceae)
    Authors: EM Zahran, UR Abdelmohsen, HE Khalil, SY Desoukey, MA Fouad, …
    Year: 2020
    Citations: 86

  • Title: Bioactivity potential of marine natural products from scleractinia-associated microbes and in silico anti-SARS-COV-2 evaluation
    Authors: EM Zahran, A Albohy, A Khalil, AH Ibrahim, HA Ahmed, EM El-Hossary, …
    Year: 2020
    Citations: 41

  • Title: Antioxidant and wound healing potential of Vitis vinifera seeds supported by phytochemical characterization and docking studies
    Authors: T Al-Warhi, EM Zahran, S Selim, MM Al-Sanea, MM Ghoneim, SA Maher, …
    Year: 2022
    Citations: 36

  • Title: Multitarget in silico studies of Ocimum menthiifolium, family Lamiaceae against SARS-CoV-2 supported by molecular dynamics simulation
    Authors: A Albohy, EM Zahran, UR Abdelmohsen, MA Salem, T Al-Warhi, …
    Year: 2022
    Citations: 29

  • Title: Antiulcer potential and molecular docking of flavonoids from Ocimum forskolei Benth., family Lamiaceae
    Authors: EM Zahran, UR Abdelmohsen, AS Hussein, MA Salem, HE Khalil, …
    Year: 2021
    Citations: 27

  • Title: Scabicidal potential of coconut seed extract in rabbits via downregulating inflammatory/immune cross talk: A comprehensive phytochemical/GC-MS and in silico proof
    Authors: EM Zahran, NMR Abdel-Maqsoud, OY Tammam, IM Abdel-Rahman, …
    Year: 2022
    Citations: 23

  • Title: New Acaciin-loaded self-assembled nanofibers as MPro inhibitors against BCV as a surrogate model for SARS-CoV-2
    Authors: SA Mohamad, EM Zahran, MR Abdel Fadeel, A Albohy, MA Safwat
    Year: 2021
    Citations: 23

  • Title: New halogenated compounds from Halimeda macroloba seaweed with potential inhibitory activity against malaria
    Authors: AH Elmaidomy, EM Zahran, R Soltane, A Alasiri, H Saber, CJ Ngwa, …
    Year: 2022
    Citations: 22

  • Title: Metabolic profiling, histopathological anti-ulcer study, molecular docking and molecular dynamics of ursolic acid isolated from Ocimum forskolei Benth. (family Lamiaceae)
    Authors: EM Zahran, UR Abdelmohsen, AT Ayoub, MA Salem, HE Khalil, …
    Year: 2020
    Citations: 21

  • Title: Cytotoxic and anti-diabetic potential, metabolic profiling and in silico studies of Syzygium cumini (L.) Skeels belonging to family Myrtaceae
    Authors: SS Eldin Elhawary, AE Elmotayam, D Alsayed, EM Zahran, MA Fouad, …
    Year: 2022
    Citations: 11