YUN ZHONG | Management and Accounting | Best Research Article Award

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Dr. YUN ZHONG | Management and Accounting | Best Research Article Award

Associate Professor from CHONGQING UNIVERSITY, China

Zhong Yun is an Associate Professor at the School of Management Science and Real Estate, Chongqing University, and Director of the Planning Center of Architectural Planning and Design Institute of Chongqing University. His academic and professional career spans a wide range of research areas, including project management, industrial planning, urban economy, and project investment and financing. Yun has worked extensively in urban renewal projects and consultations, focusing on the planning and development of key infrastructure projects in various regions of China. His contributions to the field are recognized by his involvement in multiple high-level advisory roles, including serving as a National Sponge City Pilot Assessment Expert and a member of the Chongqing Sponge City Construction Expert Committee. In addition, Yun has published numerous papers in prominent journals such as IEEE Transactions on Intelligent Transportation Systems and Energy and Buildings, establishing him as a key figure in his field. His professional experience and research influence span both academic research and practical urban development projects, reflecting his broad expertise in the integration of sustainability and economic development in urban planning.

Professional Profile

Education

Zhong Yun holds an academic background grounded in urban planning and project management, with a strong emphasis on sustainability and the economic impacts of construction projects. His formal education and research have contributed significantly to his professional path, with his knowledge evolving through both academic study and real-world applications. He has worked with experts across disciplines, integrating theory into practice, particularly in the development of urban infrastructure. Zhong’s educational qualifications, paired with his continuous involvement in research and consultancy, make him a respected figure in the academic community. The combination of his education and practical experiences ensures his ability to contribute valuable insights into the management of urban environments, infrastructure development, and environmental sustainability.

Professional Experience

Zhong Yun’s professional experience is diverse and influential, covering academic roles, research, consultancy, and advisory positions. As an Associate Professor at Chongqing University, he has significantly contributed to the academic environment, training future professionals and leading research on urban planning and sustainable development. He has also held several prominent roles in various urban development projects. Notably, Yun has been involved in the planning and consultation of large-scale infrastructure projects, such as the comprehensive pipe gallery and smart city development projects across multiple regions in China. His work has influenced various sectors, from industrial planning to environmental sustainability, where his input is essential in shaping development strategies. His extensive professional experience is complemented by his advisory roles, where he influences policies and strategies in urban and environmental development.

Research Interest

Zhong Yun’s research interests lie in the intersection of urban development, sustainability, and infrastructure management. Specifically, his work focuses on project management, industrial planning, urban economy, and project investment and financing. Yun has explored the application of spatial machine learning in evaluating urban infrastructure, particularly focusing on environmental sustainability, energy efficiency, and resource management. His research also delves into the role of renewable energy adoption in residential sectors and transportation infrastructure performance. Yun’s expertise extends to understanding the socio-economic impacts of urban development and creating models that balance environmental, economic, and social factors in urban planning. His work in the sponge city initiative and smart city planning further highlights his commitment to building sustainable and resilient urban environments.

Research Skills

Zhong Yun’s research skills encompass a broad array of methodologies and tools, enabling him to approach urban planning and sustainability challenges from diverse angles. He is skilled in spatial data analysis, machine learning, and geographical information systems (GIS), which are integral to his research on infrastructure evaluation and environmental sustainability. Additionally, Yun possesses expertise in data-driven models, such as spatio-temporally stratified heterogeneity models, which he uses to study carbon emissions and other urban environmental factors. His interdisciplinary approach also incorporates aspects of industrial planning and economic modeling, ensuring that his research addresses the real-world challenges faced by urban developers and policymakers. Yun’s ability to apply these advanced skills to large-scale urban projects further underscores the practical relevance of his research in shaping sustainable cities.

Awards and Honors

Zhong Yun has received numerous awards and honors for his exceptional contributions to research and urban development. Notably, he has been recognized as a National Sponge City Pilot Assessment Expert, a member of the Chongqing Sponge City Construction Expert Committee, and an expert on underground comprehensive pipe galleries. His academic achievements are further highlighted by his recognition in various professional domains, such as his leadership roles in planning and consulting urban projects across China. Yun’s ability to integrate sustainability with urban development has earned him high-level accolades, including his significant contributions to projects focused on ecological transformation, green transportation, and urban renewal. These honors reflect his leadership and the practical impact of his work in the field of urban planning and development.

Conclusion

Zhong Yun’s work combines the academic rigor of a researcher with the practical insight of an urban planner. His extensive research in the fields of urban economy, project management, and sustainability has made significant contributions to the development of smart, sustainable cities. Yun’s ability to integrate new technologies, such as machine learning, with urban planning principles has led to innovative solutions in evaluating infrastructure performance and promoting environmental sustainability. His ongoing research projects, combined with his expertise in consulting, ensure that his work continues to shape urban development strategies and policies both in China and internationally. Zhong Yun’s balanced approach between research and real-world application positions him as a highly influential figure in the field of urban planning and sustainability.

Publications Top Notes

  1. Large Scale Pavement Crack Evaluation Through a Novel Spatial Machine Learning Approach Considering Geocomplexity
    Authors: Chunjiang Chen, Yongze Song, Ammar Shemery, Yun Zhong, Wu Peng
    Year: 2024
    Citations: 1

Cinzia Battistella | Business | Sustainable Engineering Leadership Award

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Prof. Cinzia Battistella | Business | Sustainable Engineering Leadership Award

professor at University of Udine, Italy

Cinzia Battistella is an Associate Professor of Management Engineering at the Polytechnic Department of Engineering and Architecture at the University of Udine, a position she has held since October 2018. With an academic background grounded in excellence and a progressive career spanning prominent academic institutions, she has established herself as a leader in the fields of strategy and innovation management. Her academic journey began with a Bachelor’s degree in Management Engineering from the University of Udine in 2004, followed by a Master’s degree in 2007 with top honors. She earned her PhD in Management Engineering and Quantity Surveying at the University of Padova in 2011. Her research focuses on strategic and organizational challenges in complex, uncertain environments, particularly through the lenses of innovation and strategic foresight. With over 100 publications in highly reputed international journals, she has contributed significantly to the scientific community. Additionally, she has authored two international books and actively leads collaborative initiatives across Europe, including a Special Interest Group on Strategic Foresight. Her work with public and private sector stakeholders underscores her applied approach to academic research. With a keen focus on future-oriented strategies and innovation ecosystems, she remains a driving force in shaping the evolution of management engineering.

Professional Profile

Education

Cinzia Battistella’s educational background reflects a steadfast commitment to academic excellence and a solid foundation in engineering and management sciences. She began her academic journey at the University of Udine, where she earned her Bachelor’s degree in Management Engineering in 2004. Demonstrating outstanding academic potential, she went on to complete her Master’s degree in the same field at the University of Udine in 2007, graduating with the maximum grade of 110/110. Her pursuit of advanced knowledge led her to the University of Padova, where she was awarded a PhD in Management Engineering and Quantity Surveying in 2011 as part of the XXIII PhD cycle. Her doctoral research marked the beginning of her in-depth exploration into the complex dynamics of strategic and innovation management. This educational trajectory not only equipped her with a strong theoretical and analytical toolkit but also cultivated her interest in solving real-world organizational and strategic challenges. Her academic training laid the groundwork for a distinguished research and teaching career and remains the cornerstone of her multidisciplinary approach, which bridges engineering principles with managerial and strategic foresight in uncertain and dynamic environments.

Professional Experience

Cinzia Battistella’s professional career spans academic and research institutions, where she has contributed significantly to both teaching and applied research. She began her professional journey as a research fellow at Area Science Park from 2007 to 2010, where she engaged in early-stage innovation research. From 2010 to 2013, she worked at the University of Udine’s Department of Electrical, Management, and Mechanical Engineering, continuing to build her expertise. She was appointed Assistant Professor at the Free University of Bozen-Bolzano from 2013 to 2016, where she also served in academic leadership roles. From 2016 to 2018, she held an Associate Professorship at the University of Siena’s Department of Information Engineering and Mathematical Sciences. Since 2018, she has been Associate Professor at the University of Udine, teaching courses such as Complexity Management, Innovation Management, and Project Management in master’s programs. She has coordinated numerous research projects, collaborated with leading companies like Telecom Italia and Illycaffè, and held strategic roles, including scientific coordination of a master’s program. Her professional path reflects a consistent trajectory of academic growth, project leadership, and impactful collaboration with both public and private stakeholders across national and international contexts.

Research Interest

Cinzia Battistella’s research is deeply rooted in the study of strategy and innovation management, particularly as they relate to organizations operating in highly uncertain and complex environments. Her work emphasizes the dual themes of open and collaborative innovation and strategic foresight, seeking to address how companies can adapt and thrive amidst technological disruption and market volatility. Key areas of focus include the development of new products and services, the evolution of business models, and the formation of business ecosystems. She is especially interested in how organizations build strategic agility and future orientation to maintain competitiveness. Her research intersects with complexity theory, exploring how firms manage non-linear, dynamic systems in their decision-making processes. Through empirical studies, theoretical frameworks, and applied methodologies, Battistella contributes to a broader understanding of innovation governance, organizational adaptability, and long-term strategic planning. She has developed cross-disciplinary approaches, integrating insights from engineering, social science, and business strategy. Her passion for advancing strategic thinking has led her to co-found a European Special Interest Group on foresight and agility. As such, her research continues to shape the discourse around how firms can navigate complexity and seize opportunities for sustainable innovation.

Research Skills

Cinzia Battistella possesses a robust set of research skills developed through years of interdisciplinary work in management engineering. Her methodological expertise spans both qualitative and quantitative approaches, including case studies, foresight methodologies, innovation audits, scenario analysis, and systems thinking. She has demonstrated proficiency in designing and managing large-scale research projects funded by competitive grants and partnerships with private and public institutions. Her strong analytical capabilities enable her to model complex organizational systems and derive actionable insights from multifaceted data. She is particularly skilled in translating theoretical constructs into practical frameworks, helping firms strategize around innovation and complexity. Battistella is also adept in research dissemination, having published extensively in high-impact journals and presented her work in international forums. Her ability to lead collaborative research is evident in her supervision of PhD students, research fellows, and associates, fostering a vibrant research environment. Additionally, her experience in coordinating European and national research networks has strengthened her collaborative and project management skills. These research capabilities not only enhance her academic output but also reinforce her engagement with industry stakeholders, bridging the gap between theory and practice through evidence-based strategies and applied innovation models.

Awards and Honors

Throughout her academic and professional journey, Cinzia Battistella has earned several distinctions that reflect her excellence in research, teaching, and service to the academic community. Her academic achievements began with the conferral of the maximum grade in her Master’s degree program, highlighting her scholarly dedication. She has held prestigious research fellowships and appointments across top Italian universities, underscoring her recognized expertise in management engineering. Her extensive publication record in top-tier journals and the authorship of two international books have cemented her reputation as a thought leader in strategic foresight and innovation. Beyond individual achievements, she has played a key role in institutional quality assurance, serving on the Quality Presidium at the University of Udine and formerly at the Free University of Bozen-Bolzano. She has also taken on leadership roles such as scientific coordinator of the Master in Innovation Management at the University of Udine. Her collaborative initiatives with global firms like Vodafone and Illycaffè have further showcased her applied impact. Moreover, her contribution as an expert advisor on management engineering for the Friuli Venezia Giulia recovery plan highlights her role in regional development and policy impact, attesting to her broad influence in both academic and applied contexts.

Conclusion

Cinzia Battistella’s career embodies the intersection of academic rigor, innovative research, and impactful collaboration. As an Associate Professor at the University of Udine, she has built a multidisciplinary portfolio that connects strategy, foresight, and innovation within complex systems. Her educational foundation, combined with a decade-plus of teaching and research across prominent institutions, demonstrates her unwavering commitment to advancing management engineering. Through her publications, leadership in special interest groups, and mentorship of emerging scholars, she has helped shape the direction of contemporary research in strategic foresight and innovation ecosystems. Equally adept in academia and applied research, she has bridged theoretical models with real-world challenges, engaging industry partners and public organizations to co-create knowledge. Her contributions to quality assurance, curriculum development, and regional policy reflect her broader institutional impact. As a scholar and leader, Battistella continues to inspire through her integrative approach, guiding organizations and students alike in navigating the future. Her work not only enriches academic discourse but also provides actionable insights for navigating complexity and embracing innovation in an ever-changing global environment.

Publications Top Notes

  1. Title: Charting the temporal evolution of stakeholder involvement in business model for sustainability: A comprehensive bibliometric review

    • Authors: Giovanna G. Attanasio, Cinzia C. Battistella

  2. Title: B-Corp Certification: Systematic Literature Review and Research Agenda

    • Authors: Giovanna G. Attanasio, Cinzia C. Battistella, Elia E. Chizzolini

  3. Title: Future ecosystem business model tool: Design science and field test in the efuel ecosystem towards the sustainability transition

    • Authors: Giovanna G. Culot, Cinzia C. Battistella

    • Year: 2024

    • Citations: 1

  4. Title: How do seaports use foresight to face environmental sustainability disruptions?

    • Authors: Giovanna G. Attanasio, Cinzia C. Battistella, Elia E. Chizzolini

    • Year: 2024

  5. Title: The impact of cultural dimensions on project management performance

    1. Authors: Cinzia C. Battistella, Thomas T. Bortolotti, Stefania S. Boscari, Fabio F. Nonino, Giulia G. Palombi

    2. Year: 2024

    3. Citations: 7

Hany Ragab | Business, Management and Accounting |Best Researcher Award

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Dr. Hany Ragab | Business, Management and Accounting |Best Researcher Award

Lecturer at Business Administration Department, Cairo University,  Egypt

Hany Ragab Ibrahim, an Assistant Professor in the Business Administration Department at Cairo University’s Faculty of Commerce, is a strong candidate for the Research for Best Researcher Award. He holds an M.Sc. in Business Administration, with a thesis focusing on the relationship between perceived images of Egyptian tourist destinations and tourists’ behavioral intentions. Hany has published impactful research in esteemed journals, including studies on ethnocentric tendencies among airline travelers and Egypt’s perceived destination image. His active engagement in conferences further demonstrates his commitment to addressing contemporary issues in tourism management. With extensive teaching experience across various subjects and a solid foundation in statistical analysis and marketing research, Hany continuously seeks professional development through academic training. His dedication to research and education, combined with his significant contributions to the field, positions him as an exemplary researcher deserving of this prestigious award.

Professional Profile

Google Scholar

Education

Hany Ragab Ibrahim completed his M.Sc. in Business Administration at Cairo University, focusing his thesis on the relationship between the perceived image of Egyptian touristic destinations and tourists’ future behavioral intentions. This research not only underscores his academic prowess but also reflects his dedication to understanding the dynamics of tourism marketing. Prior to this, he earned his Bachelor’s degree in Business Administration from the same institution, graduating with honors. Throughout his academic journey, Hany has participated in various training programs, enhancing his skills in effective communication, financial and legal aspects of university work, and the preparation of competitive research projects. His commitment to ongoing professional development is evident through his participation in courses at the Faculty and Leadership Development Centre, Cairo University. This solid educational foundation, combined with his dedication to research and teaching, positions Hany as a valuable asset to the academic community and a strong candidate for the Research for Best Researcher Award.

Professional Experience

Hany Ragab Ibrahim has a robust professional background as an Assistant Professor in the Business Administration Department at Cairo University, where he has been involved in teaching various undergraduate courses since 2011. His expertise spans Organizational Behaviour, Principles of Management, Strategic Management, and Marketing, allowing him to provide a comprehensive education to students. In addition to his teaching role, Hany has conducted applied training at the National Bank of Egypt, which has enriched his understanding of real-world business operations. His active participation in academic training courses at the Faculty and Leadership Development Centre has further enhanced his skills in effective communication, project preparation, and innovative teaching methods. Hany’s commitment to continuous professional development is evident through his completion of training in international research publication and digital transformation, equipping him with the tools necessary to contribute effectively to both academic and industry environments. This diverse experience positions him as a well-rounded educator and researcher.

Research Interest

Hany Ragab Ibrahim’s research interests are primarily focused on tourism marketing and consumer behavior, with a particular emphasis on understanding how perceived images of destinations influence tourist intentions and behaviors. His work investigates the dynamics of ethnocentrism among travelers and its effects on their decision-making processes regarding airline services and travel destinations. Hany is also interested in exploring mixed-images destinations and their relationship with destination loyalty and travel experiences. By integrating quantitative and qualitative research methods, he aims to provide insights that can help tourism stakeholders enhance their marketing strategies and improve customer satisfaction. Additionally, Hany seeks to understand the implications of economic crises on travelers’ willingness to pay for services, contributing to the development of more resilient tourism marketing frameworks. Through his research, Hany aims to bridge the gap between theoretical insights and practical applications in the tourism industry, ultimately enhancing the overall travel experience for tourists.

Research Skills

Hany Ragab Ibrahim possesses a diverse array of research skills that significantly enhance his contributions to the field of business administration and tourism marketing. Proficient in statistical analysis, he utilizes advanced software such as SPSS, AMOS, and SMART-PLS to conduct rigorous data analysis, ensuring the accuracy and reliability of his research findings. His expertise in data collection and marketing research techniques allows him to design comprehensive studies that address critical questions in tourism behavior and management. Hany’s ability to construct measurement scales, as demonstrated in his publications, showcases his methodological rigor and innovative approach to research. Additionally, his strong communication skills facilitate the effective dissemination of research results through presentations at conferences and publications in reputable journals. Hany’s commitment to ongoing professional development is evident through his participation in academic training courses, further refining his research abilities and positioning him as a leader in his field.

Awards and Honors

Hany Ragab Ibrahim has received several prestigious awards and honors throughout his academic career, reflecting his exceptional contributions to the field of Business Administration and tourism research. Notably, he was recognized for his outstanding thesis at Cairo University, which investigated the relationship between the perceived image of Egyptian touristic destinations and tourists’ future behavioral intentions. His research articles, published in leading international journals, have garnered accolades for their innovative approach and significant impact on understanding consumer behavior in tourism. Additionally, Hany’s active participation in international conferences has earned him commendations for his insightful presentations, particularly on topics such as travelers’ ethnocentric tendencies and their effects on airline services. His commitment to teaching excellence has also been acknowledged through various awards from the Faculty of Commerce at Cairo University. These honors underscore Hany’s dedication to advancing knowledge in his field and his role as a leading researcher and educator.

Conclusion

Hany Ragab Ibrahim exemplifies the qualities of an outstanding candidate for the Research for Best Researcher Award. His solid academic qualifications, impactful publications, active participation in conferences, extensive teaching experience, and strong technical skills collectively demonstrate his dedication to advancing research in the field of business administration and tourism. His contributions significantly enhance the academic landscape, making him a deserving candidate for this prestigious recognition.

Publication Top Notes

  • Ragab, H., Mahrous, A. A., & Ghoneim, A. (2020). A proposed measurement scale for mixed-images destinations and its interrelationships with destination loyalty and travel experience. Tourism Management Perspectives, 35, 100677. https://doi.org/10.1016/j.tmp.2020.100677
    • Citations: 84
  • Ragab, H., Mahrous, A. A., & Ghoneim, A. (2020). Egypt’s perceived destination image and its impact on tourist’s future behavioural intentions. International Journal of Tourism Cities, 6(2), 449-466. https://doi.org/10.1108/IJTC-07-2019-0062
    • Citations: 69
  • Ragab, H., Polo-Peña, A. I., & Mahrous, A. A. (2023). Airline travellers’ ethnocentric tendencies and their impact on travellers’ behaviours: Extending consumer ethnocentrism to airline services. Tourism Management Perspectives, 49, 101200. https://doi.org/10.1016/j.tmp.2023.101200
    • Citations: 4

.Jamila Khurshid | Business, Management and Accounting | Best Researcher Award

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Dr. Jamila Khurshid | Business, Management and Accounting | Best Researcher Award 

Assistant Professor, University of Poonch Rawalakot, Pakistan

Dr. Jamila Khurshid, PhD, is an exemplary candidate for the Best Researcher Award, demonstrating significant achievements in academia. Currently an Assistant Professor at the University of Poonch Rawalakot, she has progressed from visiting lecturer roles to her current position, reflecting her commitment to education and research. Dr. Khurshid holds a Ph.D. in Human Resource Management, with a focus on women entrepreneurship, and has published extensively in refereed journals and book chapters, addressing critical contemporary issues. Her dedication to professional development is evident through her various certifications and participation in workshops. Furthermore, she actively engages in academic governance, serving on multiple committees and councils, which underscores her leadership capabilities. Overall, Dr. Khurshid’s extensive experience, robust research contributions, and commitment to enhancing her field make her a highly deserving nominee for the award, poised to influence future generations and advance academic discourse in her area of expertise.

Profile:

Education

Dr. Jamila Khurshid’s educational qualifications reflect her deep commitment to the field of human resource management and business education. She earned her Ph.D. in Human Resource Management from Capital University of Science & Technology in 2018, where her thesis focused on the development of a psychological integral model for women entrepreneurship in South Asia. This work showcases her dedication to addressing gender issues within entrepreneurship. Prior to her doctoral studies, she obtained a Master of Science in Human Resource Management from Muhammad Ali Jinnah University in 2010 and an MBA with a specialization in Human Resource Management from Mohi-Din Islamic University in 2005. Additionally, she holds a B.Ed. and has pursued various certifications, including in computer basics and English language proficiency. This extensive educational background equips Dr. Khurshid with a comprehensive understanding of both theoretical and practical aspects of her field, positioning her as a knowledgeable and skilled academic.

Professional Experiences

Dr. Jamila Khurshid has extensive professional experience in academia, currently serving as an Assistant Professor at the Department of Business Administration at the University of Poonch Rawalakot since August 2021. Her career began as a Visiting Lecturer in 2011, gradually advancing to a full-time faculty position. During her tenure, she has contributed to teaching and research, significantly impacting student learning and engagement. Before her academic roles, Dr. Khurshid gained valuable experience in the corporate sector as a Human Resource Manager at ALIXEN Pharma and Westmont Pharmaceuticals, where she honed her skills in human resource management. Additionally, her involvement in workshops and training sessions further demonstrates her commitment to professional development. This combination of academic and practical experience equips her with a unique perspective, allowing her to effectively bridge theory and practice in her teaching and research endeavors.

Research Skills

Dr. Jamila Khurshid possesses a diverse array of research skills that are essential for her role as an academic and researcher. Her proficiency in research methodology enables her to design and implement robust studies, ensuring the validity and reliability of her findings. She has a strong command of quantitative and qualitative analysis techniques, allowing her to interpret complex data and derive meaningful conclusions. Dr. Khurshid is adept at conducting literature reviews, which informs her work and situates it within the existing body of knowledge. Her ability to collaborate with peers across disciplines enhances the breadth and impact of her research. Additionally, her experience in publishing in reputable journals demonstrates her ability to communicate findings effectively to both academic and broader audiences. Overall, her comprehensive research skills contribute significantly to her academic achievements and the advancement of her field.

Award and Recognition

Dr. Jamila Khurshid has received numerous awards and recognitions throughout her academic career, underscoring her impactful contributions to the field of Human Resource Management and entrepreneurship. Her notable achievements include being a focal person for affiliated colleges at the University of Poonch Rawalakot and serving on various influential committees, including the Board of Studies and the Research Committee. Dr. Khurshid’s excellence in teaching and research has also been recognized through her publications in esteemed journals and her participation in high-profile workshops. Moreover, her proactive engagement in institutional development and community service reflects her commitment to advancing education and promoting women’s empowerment in South Asia. These accolades not only highlight her dedication and leadership in academia but also demonstrate her influence in shaping the future of business education in the region. Her recognition in these capacities establishes her as a role model for emerging scholars and practitioners alike.

Conclusion

 Dr. Jamila Khurshid stands out as an exceptional candidate for the Best Researcher Award, showcasing a remarkable blend of academic excellence, extensive research contributions, and commitment to professional development. Her extensive experience as an Assistant Professor and her active participation in various academic committees highlight her dedication to shaping future leaders in business administration. Dr. Khurshid’s research, particularly in human resource management and women entrepreneurship, addresses pressing contemporary issues, contributing valuable insights to both academia and society. Her commitment to continuous learning, demonstrated through numerous certifications and workshops, further underscores her proactive approach to her professional growth. Overall, Dr. Khurshid’s impressive portfolio not only reflects her individual achievements but also her broader impact on her institution and the academic community at large, making her a deserving nominee for this prestigious award.

Publication Top Notes
  • Organizational Structure and New Product Development in Banking Industry of Pakistan
    T Islam, H Ihsan-Ur-Rahman, J Khurshid, MI Haider
    Citations: 33*
  • Trade Potential of Pakistan with the South Asian Countries: A Gravity Model Approach
    S Masood, N Khurshid, M Haider, J Khurshid, AM Khokhar
    Asia Pacific Management Review 28 (1), 45-51
    Year: 2023
    Citations: 18
  • Human Resource Development and Organizational Performance: Evidence from Pakistan
    AM Irfan, M Khurshid, J Khurshid, AM Khokhar
    SA Journal of Human Resource Management 21 (0), 1-10
    Year: 2023
    Citations: 10*
  • Impact of Self-Efficacy on Women Entrepreneurial Intention: Mediating Role of Perceived Behavior Control and Moderating Role of Openness to Experience
    J Khurshid, MI Khan
    J Manag Sci, XI (3), 276-291
    Year: 2017
    Citations: 10
  • Impact Assessment of Agricultural Training Program of AKRSP to Enhance the Socio-Economic Status of Rural Women: A Case Study of Northern Areas of Pakistan
    N Khurshid, A Saboor, J Khurshid, S Akhtar
    Pakistan Journal of Life Sciences and Social Sciences 11 (2), 133-138
    Year: 2013
    Citations: 9
  • Development of Psychological Integral Model for Women Entrepreneurship in South Asia (Evidence from Pakistan): A Mediated and Moderated Model
    J Khurshid
    Capital University of Science and Technology, Islamabad
    Year: 2018
    Citations: 6
  • Asymmetric Effect of Educational Expenditure, Knowledge Spillover, and Energy Consumption on Sustainable Development: Nuts and Bolts for Policy Empirics
    N Khurshid, J Khurshid, F Munir, K Ali
    Heliyon 9 (8)
    Year: 2023
    Citations: 5
  • Assessing Social and Work Environmental Factors Towards Women Upward Career Development: An Empirical Study from Pakistan
    N Khurshid, A Naseer, J Khurshid, AM Khokhar, M Irfan
    The Journal of Asian Finance, Economics and Business 9 (1), 53-61
    Year: 2022
    Citations: 4
  • Study on Service Quality and Student Satisfaction: The Competitive Dimension of the Physical Infrastructure of Pakistani Universities
    N Khurshid, J Khurshid
    Ilkogretim Online 20 (1)
    Year: 2021
    Citations: 4
  • Analyzing the Impact of Gender Inequality on Economic Development in Pakistan: ARDL Bound Test Cointegration Analysis
    N Khurshid, A Fiaz, J Khurshid
    International Journal of Economics and Financial Issues 10 (4), 264
    Year: 2020
    Citations: 4
  • Impact of Psychological Factors on Women Entrepreneurial Intention: Mediating and Moderating Model
    J Khurshid
    Indian Journal of Economics and Business 20 (4), 123-138
    Year: 2021
    Citations: 3*
  • The Relationship between Self-Esteem and Women’s Entrepreneurial Intention: A Mediated Moderated Model
    J Khurshid, N Khurshid, AM Khokhar
    International Journal of Innovation, Creativity and Change 15 (7)
    Year: 2021
    Citations: 3*
  • Analyzing Role of Micro Credit Towards Socio-Economic Development of Rural Women in Northern Areas of Pakistan
    N Khurshid, U Shakoor, M Rashid, J Khurshid, G Hameed
    City University Research Journal 9, 12-22
    Year: 2019
    Citations: 3
  • Development of Integral Model for Women Entrepreneurship in South Asia (Evidence from Pakistan)
    J Khurshid, MI Khan
    ICSB World Conference Proceedings
    Year: 2015
    Citations: 2
  • Challenges for Online Learning in Higher Education: A Developing Country Perspective
    S Shaheen, F Kiran, J Khurshid, S Zulfiqar
    Dynamic Curriculum Development and Design Strategies for Effective Online Learning in Higher Education
    Year: 2023
    Citations: 1

Pantea Foroudi | Management and Accounting | Best Researcher Award

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Dr. Pantea Foroudi | Management and Accounting | Best Researcher Award

Reader in Marketing of Brunel, United Kingdom.

Dr. Pantea Foroudi is a distinguished academic with extensive expertise in consumer behavior, corporate branding, and Sustainable Development Goals (SDGs). Her research interests include corporate brand design, consumer engagement, and the impact of social identity on brand perception. Dr. Foroudi holds a Ph.D. in Business Management from Brunel University and various qualifications in marketing and graphic design. She has held several prominent academic positions, including her current role as Reader in Marketing at Brunel Business School. Her research skills include qualitative and quantitative methods, advanced statistical analysis, and project management. Dr. Foroudi has been recognized internationally for her scholarly output and is a Senior Fellow of the Higher Education Academy (SFHEA). She has also held several advisory and consultancy roles in diverse sectors.

Professional Profiles:

Education

Dr. Pantea Foroudi holds a PhD in Business Management from Brunel University, UK, completed in 2013, where her thesis focused on the influence of corporate logos on corporate image and reputation within a financial context. She earned an MA in Marketing and Communication Management from the University of the Arts London (LCC) in 2006. Prior to that, she completed a Pre-Master in Art, Business, Marketing, and Management at David Game College, UK. Dr. Foroudi also holds an MSc in Graphic Design (2000) and a BA in Graphic Design (1996), both from Azad University, Tehran, Iran. Additionally, she completed the Graduate Learning and Teaching Programme (GLTP) at Brunel University in 2012 and obtained a Postgraduate Certificate in Learning and Teaching in Higher Education from Middlesex University London in 2016. Dr. Foroudi is also a Senior Fellow of the Higher Education Academy (SFHEA), recognized in 2019 by Middlesex University London.

Professional Experience

Dr. Pantea Foroudi is a distinguished academic with a robust background in marketing and corporate branding. Since 2023, she has been the Director of the Sustainable Digital Economy Area of Excellence, Head of the Marketing and Corporate Brand Management Research Group, and a Reader in Marketing at Brunel Business School, UK. Previously, she was a Senior Lecturer at Middlesex University (2015-2023) and the Claude Littner Business School, University of West London (2014-2015). She has also lectured extensively at various institutions, including Middlesex University and London International College of Business and Technology, Brunel University. In addition to her academic roles, Dr. Foroudi has taught Graphic Design and related subjects since 2000. Her professional experience is complemented by advisory roles in the corporate sector, including positions at Golrang Industrial Group and Kanoon Iran Novin.

Research Interest

Dr. Pantea Foroudi’s research interests span consumer behavior and corporate branding with a multidisciplinary approach. Her primary focus is on corporate branding, design/visual identity (corporate/service/brand/product), and technology, where she examines how corporate brand design influences consumer behavior through social identity theory, perceived value theory, and social interaction value. Her work explores the value consumers derive from consumption experiences and engagement, particularly in sectors like retail, higher education, and hospitality. Additionally, Dr. Foroudi is deeply invested in Sustainable Development Goals (SDGs), studying how consumers perceive these goals and their impact on residents and tourists. She is particularly interested in the social benefits of shared experiences and prosumption in the context of the shared economy, aiming to understand how these factors contribute to consumer well-being and societal value.

Award and Honors

Dr. Pantea Foroudi has been recognized with numerous awards and honors throughout her illustrious career. She was named a Senior Fellow of the Higher Education Academy (SFHEA) in 2019 and a Fellow of the Higher Education Academy (FHEA) in 2015. Her significant contributions to the field have earned her a prominent place as the top scholarly output in the UK and Europe, and she is ranked fourth worldwide for the period from 2016 to 2021. Additionally, her work has been acknowledged through various academic accolades and positions on advisory boards, showcasing her influence and impact in the realms of business management, marketing, and corporate branding.

Research Skills

Dr. Pantea Foroudi’s research skills encompass a wide array of methodologies and analytical techniques. She is proficient in qualitative and quantitative research, including the use of advanced statistical software such as SPSS and AMOS for data analysis. Her expertise extends to survey design, structural equation modeling, and mixed-methods research. Dr. Foroudi excels in conducting in-depth interviews, focus groups, and content analysis, leveraging these tools to gain comprehensive insights into consumer behavior and corporate branding. Her adeptness in visual identity research, corporate reputation analysis, and the application of social identity theory underscores her ability to integrate multidisciplinary approaches to address complex research questions. Additionally, Dr. Foroudi is skilled in project management and academic writing, which enables her to lead collaborative research projects and publish extensively in high-impact journals.

Publications

  1. Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework
    • Authors: Marvi, R., Zha, D., Foroudi, P.
    • Year: 2024
  2. Entrepreneurial Innovation in the International Business of Tourism
    • Authors: Jerez-Jerez, M.J., Foroudi, P.
    • Year: 2024
  3. Introduction: Entrepreneurial innovation in the international business of tourism
    • Authors: Jerez-Jerez, M.J., Foroudi, P.
    • Year: 2024
  4. Embracing the paradox of customer experiences in the hospitality and tourism industry
    • Authors: Zha, D., Marvi, R., Foroudi, P.
    • Year: 2024
    • Citations: 3
  5. Customer experience: A critical review and research agenda
    • Authors: Marvi, R., Zha, D., Foroudi, P.
    • Year: 2024
  6. Corporate branding in logistics and transportation: Recent developments and emerging issues
    • Authors: Rahman, N.A.A., Melewar, T.C., Foroudi, P., Gupta, S.
    • Year: 2024
  7. Introduction to the book
    • Authors: Rahman, N.A.A., Melewar, T.C., Foroudi, P., Gupta, S.
    • Year: 2024
  8. The role of technology advancement in managing business and establishing corporate brand image: Conception, challenges, and commendation in logistics and transport sector
    • Authors: Rahman, N.A.A., Melewar, T.C., Foroudi, P., Gupta, S.
    • Year: 2024
  9. Digital transformation: A multidisciplinary perspective and future research agenda
    • Authors: Paul, J., Ueno, A., Dennis, C., Tyagi, S., Wirtz, J.
    • Year: 2024
    • Citations: 11
  10. Sustainable Development Goals in a regional context: conceptualising, measuring and managing residents’ perceptions
    • Authors: Foroudi, P., Marvi, R., Cuomo, M.T., D’Amato, A.
    • Year: 2024