Pantea Foroudi | Management and Accounting | Best Researcher Award

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Dr. Pantea Foroudi | Management and Accounting | Best Researcher Award

Reader in Marketing of Brunel, United Kingdom.

Dr. Pantea Foroudi is a distinguished academic with extensive expertise in consumer behavior, corporate branding, and Sustainable Development Goals (SDGs). Her research interests include corporate brand design, consumer engagement, and the impact of social identity on brand perception. Dr. Foroudi holds a Ph.D. in Business Management from Brunel University and various qualifications in marketing and graphic design. She has held several prominent academic positions, including her current role as Reader in Marketing at Brunel Business School. Her research skills include qualitative and quantitative methods, advanced statistical analysis, and project management. Dr. Foroudi has been recognized internationally for her scholarly output and is a Senior Fellow of the Higher Education Academy (SFHEA). She has also held several advisory and consultancy roles in diverse sectors.

Professional Profiles:

Education

Dr. Pantea Foroudi holds a PhD in Business Management from Brunel University, UK, completed in 2013, where her thesis focused on the influence of corporate logos on corporate image and reputation within a financial context. She earned an MA in Marketing and Communication Management from the University of the Arts London (LCC) in 2006. Prior to that, she completed a Pre-Master in Art, Business, Marketing, and Management at David Game College, UK. Dr. Foroudi also holds an MSc in Graphic Design (2000) and a BA in Graphic Design (1996), both from Azad University, Tehran, Iran. Additionally, she completed the Graduate Learning and Teaching Programme (GLTP) at Brunel University in 2012 and obtained a Postgraduate Certificate in Learning and Teaching in Higher Education from Middlesex University London in 2016. Dr. Foroudi is also a Senior Fellow of the Higher Education Academy (SFHEA), recognized in 2019 by Middlesex University London.

Professional Experience

Dr. Pantea Foroudi is a distinguished academic with a robust background in marketing and corporate branding. Since 2023, she has been the Director of the Sustainable Digital Economy Area of Excellence, Head of the Marketing and Corporate Brand Management Research Group, and a Reader in Marketing at Brunel Business School, UK. Previously, she was a Senior Lecturer at Middlesex University (2015-2023) and the Claude Littner Business School, University of West London (2014-2015). She has also lectured extensively at various institutions, including Middlesex University and London International College of Business and Technology, Brunel University. In addition to her academic roles, Dr. Foroudi has taught Graphic Design and related subjects since 2000. Her professional experience is complemented by advisory roles in the corporate sector, including positions at Golrang Industrial Group and Kanoon Iran Novin.

Research Interest

Dr. Pantea Foroudi’s research interests span consumer behavior and corporate branding with a multidisciplinary approach. Her primary focus is on corporate branding, design/visual identity (corporate/service/brand/product), and technology, where she examines how corporate brand design influences consumer behavior through social identity theory, perceived value theory, and social interaction value. Her work explores the value consumers derive from consumption experiences and engagement, particularly in sectors like retail, higher education, and hospitality. Additionally, Dr. Foroudi is deeply invested in Sustainable Development Goals (SDGs), studying how consumers perceive these goals and their impact on residents and tourists. She is particularly interested in the social benefits of shared experiences and prosumption in the context of the shared economy, aiming to understand how these factors contribute to consumer well-being and societal value.

Award and Honors

Dr. Pantea Foroudi has been recognized with numerous awards and honors throughout her illustrious career. She was named a Senior Fellow of the Higher Education Academy (SFHEA) in 2019 and a Fellow of the Higher Education Academy (FHEA) in 2015. Her significant contributions to the field have earned her a prominent place as the top scholarly output in the UK and Europe, and she is ranked fourth worldwide for the period from 2016 to 2021. Additionally, her work has been acknowledged through various academic accolades and positions on advisory boards, showcasing her influence and impact in the realms of business management, marketing, and corporate branding.

Research Skills

Dr. Pantea Foroudi’s research skills encompass a wide array of methodologies and analytical techniques. She is proficient in qualitative and quantitative research, including the use of advanced statistical software such as SPSS and AMOS for data analysis. Her expertise extends to survey design, structural equation modeling, and mixed-methods research. Dr. Foroudi excels in conducting in-depth interviews, focus groups, and content analysis, leveraging these tools to gain comprehensive insights into consumer behavior and corporate branding. Her adeptness in visual identity research, corporate reputation analysis, and the application of social identity theory underscores her ability to integrate multidisciplinary approaches to address complex research questions. Additionally, Dr. Foroudi is skilled in project management and academic writing, which enables her to lead collaborative research projects and publish extensively in high-impact journals.

Publications

  1. Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework
    • Authors: Marvi, R., Zha, D., Foroudi, P.
    • Year: 2024
  2. Entrepreneurial Innovation in the International Business of Tourism
    • Authors: Jerez-Jerez, M.J., Foroudi, P.
    • Year: 2024
  3. Introduction: Entrepreneurial innovation in the international business of tourism
    • Authors: Jerez-Jerez, M.J., Foroudi, P.
    • Year: 2024
  4. Embracing the paradox of customer experiences in the hospitality and tourism industry
    • Authors: Zha, D., Marvi, R., Foroudi, P.
    • Year: 2024
    • Citations: 3
  5. Customer experience: A critical review and research agenda
    • Authors: Marvi, R., Zha, D., Foroudi, P.
    • Year: 2024
  6. Corporate branding in logistics and transportation: Recent developments and emerging issues
    • Authors: Rahman, N.A.A., Melewar, T.C., Foroudi, P., Gupta, S.
    • Year: 2024
  7. Introduction to the book
    • Authors: Rahman, N.A.A., Melewar, T.C., Foroudi, P., Gupta, S.
    • Year: 2024
  8. The role of technology advancement in managing business and establishing corporate brand image: Conception, challenges, and commendation in logistics and transport sector
    • Authors: Rahman, N.A.A., Melewar, T.C., Foroudi, P., Gupta, S.
    • Year: 2024
  9. Digital transformation: A multidisciplinary perspective and future research agenda
    • Authors: Paul, J., Ueno, A., Dennis, C., Tyagi, S., Wirtz, J.
    • Year: 2024
    • Citations: 11
  10. Sustainable Development Goals in a regional context: conceptualising, measuring and managing residents’ perceptions
    • Authors: Foroudi, P., Marvi, R., Cuomo, M.T., D’Amato, A.
    • Year: 2024